I read blogs quite a bit.

Customers do not want online games.

Trust your passion. Believe in your dream.

I personally am a user of iPhones and iPods.

Needless to say, nobody is born an avid gamer.

If we stay in one place, we will become outdated

In general, no engineer hates higher performance.

At Nintendo, we do not run from risk. We run to it.

Engineering is not quite as important as imagination.

Sometimes, ideas are like good wine in that they just need time.

Having a hardware development team in-house is a major strength.

Video games are meant to be just one thing. Fun. Fun for everyone!

Video games are meant to be just one thing: Fun! Fun for everyone.

Of course, no single entertainment device can enjoy eternal popularity.

Regardless of age, gender, or game experience, anyone can understand Wii.

Our mission is to revive the gaming industry by increasing our user base.

Nintendo's mission is to try to make people happy, to try to make people smile.

Nintendo's approach to our work is to greatly increase the population of gamers.

People will buy hardware just to buy a single game if the game is really compelling.

What Nintendo will do is simply try to do our best, believing that our strategy is right.

If you want our world-known names, you can't have them unless you own the Nintendo machine.

One thing about the entertainment industry - it's not something that people need to survive.

It's not part of our culture to even think about outright purchasing a third-party developer.

We really cannot forget about the existence of the avid game fans - the fans of Nintendo games.

For young players, classic games are brand new. For others, they are a way to feel young again.

For me, I actually found that it would have been more frightening to take the conventional path.

It certainly makes a game better to have voice commands because it can alter how the game is played.

Nintendo is an entertainment company, but I think we need to broaden the definition of entertainment.

Entertainment is there to improve people's quality of life. After your basic needs, there's entertainment.

We want to create a kind of cycle where casual gamers are gradually growing up to become passionate players.

I think that Nintendo puts a lot more emphasis and uses the controller more than any of the other companies.

Please understand, I am not saying that technology is unimportant. I understand that technology is important.

I always and strictly tell Nintendo employees never to use the term 'success' to describe our own performance.

On my business card, I am a corporate president. In my mind, I am a game developer. But in my heart, I am a gamer.

For young players, classic games are brand new. For older players, they bring back memories and make you feel good.

Nintendo has paid a great deal of attention to the dynamic of people playing video games together in the same room.

On my business card, I am a corporate president. In my mind, I am a computer programmer. But in my heart, I am a gamer.

It was very fortunate for Wii that a lot of households around the world decided to connect the Wii to the living room TV.

Although many believe that technology automatically enables more realistic expression, I believe that is just not correct.

In the time period before Wii was called Wii and we still referred to it as Revolution, no one thought it was going to succeed.

Small developers can compete on creativity not on scale or staff size.... Nintendo is willing to help bring these ideas to life.

We believe a truly new kind of game entertainment will not be realized unless there is a new way to connect a player to his game.

Personally, I think that users should be able to use all the functions of a console video game machine as soon as they open the box.

Some people will say Nintendo's games are for children. But our goal is to boost the population of gamers by making games for all ages.

No one else can match the environment we're creating for expanding the game experience to everyone. Our path is not linear, but dynamic.

Having strong momentum is very important for game platform businesses. Once momentum is lost, great power is needed to change that trend.

We really must recover our financial performance and take Nintendo back into the position in the marketplace where it is well appreciated.

The digital world is one that has sort of a unique characteristic, where it's a place in which it's very easy for the value of content to fall.

Here's a hypothesis I seriously believe: If there hadn't been a 'Pokemon' game, maybe the market for handheld game devices would have gone extinct.

Nintendo is applying the benefits of advanced technology, but we're using it to make our machines more power-efficient, quieter, and faster to start.

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