You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.

Being charismatic doesn't make you a leader. Being a leader makes you charismatic.

You cannot buy your way to share of voice today; you cannot buy attention anymore.

Mass marketing means appealing to the masses which means appealing to the average.

If you can't make money from attention, you should do something else for a living.

The challenge of our time is to find a journey worthy of your heart and your soul.

As soon as you are willing to say 'it's not for you', you're freed up to make art.

The challenge with being an initiator of projects is that you are never, ever done.

The innovator creates a business where they are making money, even when they sleep.

The definition of a revolution: it destroys the perfect and enables the impossible.

If your organization requires success before commitment, it will never have either.

The first step toward becoming extraordinary is, of course, to stop being ordinary.

Not only are bloggers suckers for the remarkable, so are the people who read blogs.

Nine years of experience is very different from one year of experience, nine times.

The reason they want you to fit in... is that once you do, then they can ignore you.

It's human nature to quit when it hurts. But it's that reflex that creates scarcity.

There's no shortage of remarkable ideas, what's missing is the will to execute them.

Learning is not watching a video, learning is taking action and seeing what happens.

Being aware of your fear is smart. Overcoming it is the mark of a successful person.

Change isn't made by asking permission. Change is made by asking forgiveness, later.

If you can't be remarkable, perhaps you should consider doing nothing until you can.

If the game is designed for you to lose, don't play that game. Play a different one.

The combination of fear and ignorance (two sides of the same coin) can be paralyzing.

Somewhere in the world, someone is doing something that you decided couldn't be done.

Marketing is no longer about the stuff that you male, but about the stories you tell.

Dreamers don't have special genes. They find circumstances that amplify their dreams.

Fear for a linchpin is a clue that you're getting close to doing something important.

In a digital world, the gift I give you almost always benefits me more than it costs.

Saying 'no' or even 'stop' is the hallmark of the professional you want on your team.

Your success is no longer about your ability to do what you are told, and do it well.

If you wait until there is another case study in your industry, you will be too late!

Our job as marketers and leaders, is to create vibrant pockets, not to hunt for mass.

The best experiences and the biggest ideas don't fit into a category. They change it.

The nature of revolutions is that they destroy the perfect and enable the impossible.

Sharing an idea you care about is a generous way to change your world for the better.

Creating art is a habit, one that we practice daily or hourly until we get good at it

The best marketing strategy is to destroy your industry before your competition does.

Many people believe that great designers get great clients. It's the other way around.

In nearly every case, trying to lead everyone results in leading no one in particular.

Just imagine how much you'd get done if you stopped actively sabotaging your own work.

The best way to be missed when you're gone is to stand for something when you're here.

Cheap is the last refuge of a product developer or marketer who is out of great ideas.

Human nature is to need a map. If you’re brave enough to draw one, people will follow.

If you try to delight the undelightable, you've made yourself miserable for no reason.

In our desire to please everyone, it's very easy to end up being invisible or mediocre.

When you put your ideas in the world, then, and only then, do you know if they're real.

Make a decision. It doesn't have to be a wise decision or a perfect one. Just make one.

Caring, it turns out, is a competitive advantage, and one that takes effort, not money.

Saying no to loud people gives you the resources to say yes to important opportunities.

What I mean by art is the human act of doing something that connects us to someone else

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