We are leaving the industrial economy and entering the connection economy.

A brand that stands for what all brands stand for stands for nothing much.

The goal is to be on the hook, not to let someone else do the scary parts.

The devil doesn't need an advocate. The brave need supporters, not critics

The resistance is not something to be avoided, it's something to seek out.

Mass attention is almost unattainable and it's not clear that you want it.

Debt creates stress, stress creates behaviors that don't lead to happiness.

You don't win an Olympic gold medal with a few weeks of intensive training.

Risking the appearance of weakness takes strength. And the market knows it.

Tribes makes our lives better, and leading a tribe is the best life of all.

No organization ever created an innovation. People innovate, not companies.

People talking about you is far more effective than talking about yourself.

The one path that never works is the most common one: doing nothing at all.

If it's worth listening to, it's worth questioning until you understand it.

If you can’t state your position in eight words, you don’t have a position.

Fitting in is a short-term strategy, standing out pays off in the long run.

The job is not your work; what you do with your heart and soul is the work.

Just because the tide is out, doesn't mean there is less water in the ocean.

Winners quit all the time. They just quit the right stuff at the right time.

Be relentlessly generous, without focusing on when it will come back to you.

Genius is the act of solving a problem in a way no one has solved it before.

If you want customers to hear about you, make something worth talking about.

If you think cat food is for cats, how come it doesn't come in mouse flavor?

How do I dance with the fear? Fear is not the enemy. Paralysis is the enemy.

What is school for? If you're not asking that, you're wasting time and money.

'Good enough' stopped being good enough a long time ago. so why not be great?

Leaders who set out to give are more productive than leaders who seek to get.

Incrementalism ceases to be a good strategy when there's a cliff on the route.

What you do for a living is not be creative, what you do for a living is ship.

You can't have good ideas unless you're willing to generate a lot of bad ones.

A dialogue leads to connection, which leads to trust which leads to engagement

Things that look like shortcuts are actually detours (disguised as less work).

'Teamwork' is the word that bosses use when they actually mean 'Do what I say'

Don't create for the masses. Create for the people who are your kind of weird.

The habit of doing more than is necessary can only be earned through practice.

We are too focused on avoiding criticism and not enough on making a difference.

Don't try to be the 'next'. Instead, try to be the other, the changer, the new.

By the time there is a case study about your industry, you are already too late.

Deadlines have a lousy name. Call them live-lines instead. That´t what they are.

The way you make something happen is to do something that a fool could screw up.

If you're not the best in the world at what you do, then you have to get better.

More time [to decide] without more information just creates anxiety, not insight.

The job isn't to catch up to the status quo; the job is to invent the status quo.

Someone can always do your job a little better or faster or cheaper than you can.

Taking delight in the journey takes confidence. It pushes the envelope of design.

Mostly, the best way to be the next Mark Zuckerberg is to make difficult choices.

When the legacy you leave behind lasts for hours, days or a lifetime, you matter.

How was your day? If your answer was "fine," then I don't think you were leading.

Here's the thing: The book that will most change your life is the book you write.

The conversation is happening about your brand whether you're a part of it or not.

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