Quotes of All Topics . Occasions . Authors
The future of profit is purpose.
Brands must become architects of community.
Technology is teaching us to be human again.
Make the customer the hero of your brand's story.
As we all know, lasting relationships can't be rushed.
Consumers want a better world, not just better widgets.
The false separation between living and giving must end.
The currency of universal values make brands innately sharable.
Social media is not an end in itself. It's just another tool to reach people.
How well you tell your story determines how well your customers tell your story.
Millions of people are falling out of the middle class into the ranks of the poor.
Social media is not about the exploitation of technology but service to community.
It is a truly powerful phenomenon when a brand makes a stand for what it believes in.
Work with your competitors when the interest of the community and planet are at stake.
Business practices and how we treat the planet are also in desperate need of re-humanization.
The keys to brand success are self-definition, transparency, authenticity and accountability.
Your computer needn't be the first thing your see in the morning and the last thing you see at night.
The leverage and influence social media gives citizens are rapidly spreading into the business world.
Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus.
Non-profits must become deeply engaged in the ways that their donor communities are using social technology.
Like all technology, social media is neutral but is best put to work in the service of building a better world.
One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start.
As more people use social media to tell the story of the future, the wants and needs of more people will be reflected.
Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.
The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.
Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.
CEOs must embrace the role of serving as the public face of the company to their customer community and the marketplace at large.
Brands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging.
Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange.
More than ever before, consumers have the ability to unify their voices and coalesce their buying power to influence corporate behaviors.
Since most corporate competitors have the same problems with sustainability and social reputation, it's worth trying to solve them together.
There is a fundamental shift that social media necessitates in business today - the need to transition from 'Me First' to 'We First' thinking.
Consumers around the world are more aware of the multiple global crises we face than ever before, thanks to information found on the Internet.
Social media demands a lot of us on top of our already demanding lives. So let's disconnect as we need to and renew our interest and ourselves.
The simple act of saying 'thank you' is a demonstration of gratitude in response to an experience that was meaningful to a customer or citizen.
Consumers desiring a better world have already achieved some successes in this regard, helping to transform several industries from the ground up.
What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally.
When something works for you or another brand, ask yourself, 'Why?' Then don't copy it but think about what you can do that's unique to you and better.
Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can be transferred.
Accept that the moment you buy your latest iPad, iPhone, tablet, app or game it will be promptly followed by a vastly improved and sleeker looking version.
We now see numerous examples of brands working together to address issues such as environmental degradations, climate control, pollution, poverty and disease.
For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.
Social technology gives leaders a vital new platform with which to connect their companies to the myriad stakeholders who have an interest in their well being.
What is sure is that technological change is accelerating in all directions and, like children playing in a fountain, consumers are reveling in the experience.
Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community.
If capitalism is to remain a healthy, vibrant economic system, corporations must participate in taking care of the society and the environment in which they live.
The question remains: which brands will commit to creating a private sector pillar of social change, and which will become casualties of their own outdated thinking?
Some critics have challenged what the return on investment is for engagement in social media. Others have complained that the metrics don't exist to demonstrate value.
Without question, CEOs, executives and employees in companies in the United States and around the world have rallied to face the challenge of a social media marketplace.
More and more companies are reaching out to their suppliers and contractors to work jointly on issues of sustainability, environmental responsibility, ethics, and compliance.