Quotes by Simon Mainwaring - Page 3

Gluttony might be innocuous were it not for the fact that gluttons tend to disregard whether their self-serving behaviors harm anyone else. We don’t need to look far and wide to find examples of gluttonous behavior, as they are numerous throughout the history of capitalism.
Simon Mainwaring / Blogger
Example
Needs
Self
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And if you look at the reality in the United States, where you have more than 40 million people below the poverty line and 42 million on food stamps, and then you look at poverty around the world, clearly the way we're running the engine of capitalism is not serving us well.
Simon Mainwaring / Blogger
Running
Food Stamps
People
Poverty
Reality
Serving
Stamps
Below
Engine
Million People
Poverty Line
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In the coming years, if not sooner, social media will become a powerful tool that consumers will aggressively use to influence business attitudes and force companies into greater social responsibility - and, I suggest, move us towards a more sustainable practice of capitalism.
Simon Mainwaring / Blogger
Attitude
Moving
Powerful
Social Media
Social Responsibility
Attitudes
Sooner
Sustainable
Powerful Tool
Suggest
Tool
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Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals.
Simon Mainwaring / Blogger
Agents
Brands
Customers
Empowering
Goal
Marketers
Mean
Mentoring
Tools
Achieving
Effective
Empower
Provides
Role
Strategies
Techniques
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Through their own actions, customers can hold companies responsible to higher standards of social responsibility. Through collective action, they can leverage their dollars to combat the force of those investors who myopically pursue profits at the expense of the rest of society.
Simon Mainwaring / Blogger
Action
Combat
Dollars
Higher
Investors
Pursue
Responsibility
Social Responsibility
Standards
Actions
Collective
Expense
Leverage
Profits
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For decades, media companies have largely controlled the tools through which consumers were told what to buy, wear or think. Now consumers possess the same ability to produce, distribute and curate content and distribute it to their peers in real time across social media platforms.
Simon Mainwaring / Blogger
Ability
Consumers
Decades
Media
Peers
Platforms
Produce
Real
Social Media
Thinking
Tools
Across
Time Social Media Media
Buy
Companies
Curate
Distribute
Wear
Largely
Possess
Real Time
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If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.
Simon Mainwaring / Blogger
Alignment
Causes
Contribution
Core
Core Values
Defined
Responsibility
Social Responsibility
Stories
Want
Authentic
Brand
Genuinely
Identify
Initiatives
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Radical transparency has an enormous impact on our personal lives. We can no longer share thoughts, quips, photos or personal opinions anywhere on the web without being mindful that they may turn up where we least expect it (notably job interviews, divorce proceedings or public media).
Simon Mainwaring / Blogger
Jobs
Divorce
Enormous
Impact
Interviews
Media
Radical
Transparency
Mindful
Opinions
Personal Lives
Photos
Thoughts
Web
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Move your personal investments and retirement funds to socially responsible investment (SRI) funds that support only those corporations that uphold higher standards of behavior. Returns on SRI funds are usually equal to, if not better than, many of the well-known traditional mutual funds.
Simon Mainwaring / Blogger
Behavior
Corporations
Equal
Higher
Investment
Moving
Mutual
Retirement
Support
Traditional
Funds
Mutual Funds
Returns
Socially
Sri
Uphold
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There is an overwhelming amount of information available to us all on the web each day, not to mention what is shared with us by our family, friends, fans, and followers. This necessitates the need to filter through all that information and to decide for ourselves where to put our attention.
Simon Mainwaring / Blogger
Available
Each Day
Fans
Filters
Followers
Needs
Overwhelming
Filter
Mention
Shared
Web
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There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?
Simon Mainwaring / Blogger
Brands
Campaigns
Connected
Description
Launching
Marketing
Media
People
Social Media
Support
Adage
Apt
Dynamic
Work Support People
Media People
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However, it was the great 18th century social philosophers John Locke, Thomas Hobbes, and Jean-Jacques Rousseau who brought the concept of a social contract between citizens and governments sharply into political thinking, paving the way for popular democracy and constitutional republicanism.
Simon Mainwaring / Blogger
Citizens
Hobbes
Paving
Political Thinking
Republicanism
Social Contract
Concept
Constitutional
Governments
Locke
Popular
Philosophers
Sharply
Thomas
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The advent of Google+ and the emergence of the personalized web means this is more true than ever. Brands, and their advertising partners, must wake up to this challenge and define themselves with clarity, consistency and authenticity. Otherwise they just might find themselves shouting in a ghost town.
Simon Mainwaring / Blogger
Advent
Authenticity
Brands
Challenges
Clarity
Consistency
Emergence
Ghost
Mean
Partners
Personalized
Shouting
Wake Up
Define
Otherwise
Wake
Web
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Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire, engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal.
Simon Mainwaring / Blogger
Approach
Brands
Goal
Inspire
Landscape
Mean
Thinking
Conversations
Cultural
Describe
Effective
Effective Way
Maintain
Simultaneously
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More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.
Simon Mainwaring / Blogger
Positive
Brands
Campaigns
Consequence
Doing Good
Good Work
Impact
Marketing
Mean
Responsibility
Senses
Social Responsibility
Waking
Wrong Way
Work Good Responsibility
Positive Work Good
Cause
Firstly
Secondly
Waking Up
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Corporations often partner with government after natural disasters, as many companies did in the aftermath of Hurricane Katrina in 2005. As a rule, however, long-term civic/corporate partnerships are still rare .But this need not remain the status quo, as many opportunities are available for such partnerships.
Simon Mainwaring / Blogger
Opportunity
Government
Aftermath
Available
Corporations
Hurricane Katrina
Long
Long Term
Status Quo
Rare
Disasters
Hurricane
Natural Disasters
Partner
Quo
Remain
Status
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Companies and their brands need to reach out and speak directly to consumers, to honor their values, and to form meaningful relationships with them. They must become architects of community, consistently demonstrating the values that their customer community expects in exchange for their loyalty and purchases.
Simon Mainwaring / Blogger
Loyalty
Brands
Community
Consistently
Demonstrating
Honor
Meaningful
Architects
Exchange
Customer
Directly
Expects
Purchases
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We need to develop and disseminate an entirely new paradigm and practice of collaboration that supersedes the traditional silos that have divided governments, philanthropies and private enterprises for decades and replace it with networks of partnerships working together to create a globally prosperous society.
Simon Mainwaring / Blogger
Government
Society
Collaboration
Decades
Divided
Paradigm
Practice
Prosperous
Together
Traditional
Working Together
Networks
Create
Develop
Disseminate
Working
Enterprises
Entirely
Globally
Governments
Partnerships
Private
Replace
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In fact, I believe the first companies that make an effort to develop an authentic, transparent, and meaningful social contract with their fans and customers will turn out to be the ones that are the most successful in the future. While brands that refuse to make the effort will lose stature and customer loyalty.
Simon Mainwaring / Blogger
Loyalty
Believe
Brands
Meaningful
Social Contract
Stature
Successful
Transparent
Future Believe I Believe
Authentic
Contract
Customer
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The most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose. The reason brands participate is that such outreach earns those companies social currency enabling them to start or participate in conversations that connect them to consumers in meaningful ways.
Simon Mainwaring / Blogger
Brands
Currency
Enabling
Impact
Meaningful
Media
Outreach
Profit
Social Media
Connect
Conversations
Marry
Participate
Potentially
Transformative
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Today's consumers are eager to become loyal fans of companies that respect purposeful capitalism. They are not opposed to companies making a profit; indeed, they may even be investors in these companies - but at the core, they want more empathic, enlightened corporations that seek a balance between profit and purpose.
Simon Mainwaring / Blogger
Balance
Capitalism
Core
Corporations
Enlightened
Fans
Investors
Loyal
Profit
Purpose
Eager
Indeed
Seek
Opposed
Purposeful
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The launch of Google+ apps sends a powerful signal - the personalized web has begun. What this means is that the way information is structured and accessed will turn on the individual, or rather their personal profile which is a composite of all the data collected on the basis of what they have searched for and shared.
Simon Mainwaring / Blogger
Apps
Data
Google
Mean
Personalized
Powerful
Profile
Basis
Begun
Collected
Composite
Launch
Sends
Shared
Signal
Structured
Web
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In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on the basis of shared values. So to get started, a non-profit should launch a Facebook page and invite your existing real world community to connect your cause and their networks.
Simon Mainwaring / Blogger
Community
Marketplace
Real
Real World
World
Basis
Connect
Networks
Existing
Facebook
Invite
Launch
Page
Shared
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Corporations, consumers, and citizens must begin acting in concert to create a powerful third pillar of social transformation if we hope to meet the social challenges we currently face with equal force. This begins with corporations that choose to alter how they practice capitalism in two ways to serve the greater good.
Simon Mainwaring / Blogger
Citizens
Corporations
Equal
Greater Good
Powerful
Practice
Transformation
Two
Begin
Alter
Currently
Concert
Pillar
Third
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The evolution of social media into a robust mechanism for social transformation is already visible. Despite many adamant critics who insist that tools like Facebook, Twitter, and YouTube are little more than faddish distractions useful only to exchange trivial information, these critics are being proven wrong time and again.
Simon Mainwaring / Blogger
Adamant
Critics
Despite
Evolution
Mechanism
Media
Proven
Robust
Social Media
Social Transformation
Tools
Transformation
Visible
Wrong Time
Youtube
Exchange
Distractions
Facebook
Insist
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Perhaps the most powerful lesson other brands can learn from Nike is the need to act in accordance with the reality of the world we live in. In a mutually dependant, intimately connected global community facing several major crises, brands need to operate with an expanded definition of self-interest that includes the greater good.
Simon Mainwaring / Blogger
Nike
Brands
Connected
Greater Good
Most Powerful
Powerful
Reality
Self
Self Interest
Accordance
Good Reality World
Crises
Definition
Facing
Lesson
Mutually
Operate
Several
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With the never-ending stream of new social technologies, apps and platforms rolling out every day, its easy to get lost in the minutiae of social media. Yet for there to be effective change, especially within large, top-down, hierarchical institutions, a company must have an over-arching understanding of the new role it has to play.
Simon Mainwaring / Blogger
Technology
Apps
Media
Minutiae
Never Ending
Platforms
Play
Rolling
Social Media
Effective
Hierarchical
Stream
Technologies
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It is time for corporate America to become 'the third pillar' of social change in our society, complementing the first two pillars of government and philanthropy. We need the entire private sector to begin committing itself not just to making profits, but to fulfilling higher and larger purposes by contributing to building a better world.
Simon Mainwaring / Blogger
Government
America
Contributing
Corporate
Corporate America
Fulfilling
Higher
Philanthropy
Private Sector
Social Change
Two
Begin
Better World
Change Time Society
Committing
Pillar
Profits
Purposes
Sector
Third
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Brands must have a point of view on that purposeful engagement, whether it's directed towards the environment, poverty, water as a resource or causes such as breast cancer or education. Merely declaring your commitment to a category or cause will not be enough the distinguish your brand sufficiently to see a return on these well-intended efforts.
Simon Mainwaring / Blogger
Cancer
Commitment
Views
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The theory of social contracts extends as far back as Plato. However, it was the great 18th century social philosophers John Locke, Thomas Hobbes, and Jean-Jacques Rousseau who brought the concept of a social contract between citizens and governments sharply into political thinking, paving the way for popular democracy and constitutional republicanism.
Simon Mainwaring / Blogger
Government
Political
Thinking
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Simon Mainwaring Quotes - Page 3

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