Quotes by Steve Stoute - Page 1

Trends come and go, but cool is forever.
Steve Stoute / Author
Comes And Goes
Forever
Trends
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The advertising industry needs to keep evolving.
Steve Stoute / Author
Advertising
Evolving
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Without curiosity, there will never be any innovation.
Steve Stoute / Author
Curiosity
Innovation
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It's very important that an artist's job is to be a great artist.
Steve Stoute / Author
Great Artist
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Great ideas can come from anywhere. There are no titles around an idea.
Steve Stoute / Author
Great Idea
Ideas
Titles
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I never want to predict the relationship between music and advertising.
Steve Stoute / Author
Advertising
Predict
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If people are saying you’re wrong that’s probably a good sign that you’re a genius.
Steve Stoute / Author
Genius
Ifs
People
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I used to run record companies, and I went to the advertising business at 29 years old.
Steve Stoute / Author
Advertising
Record Companies
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I think kids today are going to look at their Facebook postings like bad tattoos one day.
Steve Stoute / Author
Kids
Tattoo
Thinking
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If only love can drive out hate, we have to remember that love is a verb. It requires action.
Steve Stoute / Author
Action
Love Is
Only Love
Love Love Is Hate
Drive
Requires
Verb
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I look at the artists as mini media companies, like if Beyonce is ESPN and Lady Gaga is Discovery.
Steve Stoute / Author
Beyonce
Discovery
Espn
Gaga
Lady
Lady Gaga
Mini
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At the root of any societal issue is human truth, especially those truths we find hard to confront.
Steve Stoute / Author
Confront
Issue
Root
Societal
Truths
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Music has always been and will always be a strong gateway to connect with consumers in an emotional hot state.
Steve Stoute / Author
Gateway
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There's much more money being brought into the advertising and communications business than in the music industry.
Steve Stoute / Author
Advertising
Music Industry
Business Money Music
Communications
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The ad business has some of the great artists, but because there are so many, its hard to determine the true gems.
Steve Stoute / Author
Determine
Gems
Ad
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Hip hop culture has done more for race relations in American than anything since Martin Luther King. And I really believe that.
Steve Stoute / Author
Kings
Believe
Race
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Look at music like gaming. You monetize the game to all the people who are most engaged. I wanted to bring that theory and thinking to music.
Steve Stoute / Author
Engaged
Gaming
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When you're dealing with something sensitive, which is about culture, and its effect on a generation, you don't want any stones not to be turned over.
Steve Stoute / Author
Culture
Generations
Want
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Artists and the traditional record company model are at odds. The music business has notoriously taken from the artist. That shouldn't be the narrative.
Steve Stoute / Author
Music Business
Narrative
Odds
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I've started to believe that the agency business is a great ingredient of a much bigger business - more than just what typical advertising agencies have done.
Steve Stoute / Author
Advertising
Advertising Agencies
Typical
Business Great Done
Agencies
Ingredient
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What's successful is when you are good at what you aim to do. And I don't think that Nas has aimed to do anything that he hasn't done. So he is a good businessman.
Steve Stoute / Author
Aim
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Nas has always been uncomfortable with being famous and accessible. Nas makes music because he loves music, not because he wants the trappings of music, such as fame.
Steve Stoute / Author
Famous
Being Famous
Fame
Uncomfortable
Accessible
Loves
Trappings
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You don't want to have any disagreements with a friend, you know? Not disagreements that become public record and that you still have to answer questions about 10 years later.
Steve Stoute / Author
Disagreements
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Translation and UnitedMasters, which is all one company, is my vision and my dream, and I think it's today's reality of the convergence between storytelling, technology, and culture.
Steve Stoute / Author
Convergence
Translation
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The American dream is Chance the Rapper, or 'little Chano from 79th' who hails from Chicago's Southside and became the first artist to win a Grammy without selling one physical copy of his album.
Steve Stoute / Author
American Dream
Chicago
Grammy
Rapper
Selling
Album
Copy
Physical
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You think Jay-Z is going broke? LeBron is going broke? These guys have figured it out. They came from poor backgrounds, broken homes, and they figured out how to be businessmen. They become new aspirations.
Steve Stoute / Author
Backgrounds
Broke
Aspirations
Businessmen
Figured
Lebron
Homes
Jay-Z
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What I want to do is basically tell my generation's story about how music and culture helped affect a generation, and a generation that's so profound, that it went on to elect the first African-American president.
Steve Stoute / Author
African American
President
Profound
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Unlike the book, with a documentary, you get a chance to show much more texture and color. Film gives you get a chance to focus on much more individuals who are pivotal in changing the landscape of American culture.
Steve Stoute / Author
Book
Color
Giving
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When I was working with Reebok, Paul Fineman sent me to see David Stern to try to explain to him, basically, the tanning of America: That all rappers wanted to be basketball players and basketball players wanted to be rappers.
Steve Stoute / Author
Basketball
Tanning
David
Basically
Rappers
Explain
Stern
Paul
Sent
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I've heard it said that those who don't know history are doomed to repeat it. To that end, I think it's worth noting that the very first police force in America was created as a 'patrol' to keep slave populations under control.
Steve Stoute / Author
Doomed
Police Force
Slave
Noting
Patrol
Repeat
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'Rapper's Delight' came from the TV entertainment show 'Good Times,' but when the times called for a shift in the narrative, artists answered, covering brutal truths in their rhymes that were uncomfortable for society to confront.
Steve Stoute / Author
Brutal
Covering
Delight
Good Times
Narrative
Uncomfortable
Answered
Confront
Rhymes
Shift
Truths
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Brands are spending hundreds of millions of dollars trying to get to young people by using music as the vehicle. Being able to use music data and making it actionable so they can target and speak to these fans, that's super important.
Steve Stoute / Author
Brands
Data
Target
Vehicle
Music Important People
Actionable
Music People Fans
Hundreds
Millions Of Dollars
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I always say the first sign of a good idea is a lot of people not believing in it. I can tell you this right now, if you have an idea that makes complete logical sense and people don’t believe in it, then you probably have a brilliant idea.
Steve Stoute / Author
Believe
Ideas
People
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When you grow up in life and you're poor, and because you're an athlete or you got rich overnight in music, unless you have access to financial advice or for the transition or matriculation of that process, then of course, you're going to go broke.
Steve Stoute / Author
Access
Advice
Athlete
Broke
Grow Up
Overnight
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I felt like I could take the responsibility and make the Nas movement bigger and not keep it confined to the Tri-State area, so to speak. He allowed me to do that. When we were together, we made a lot of noise, and I made him an international star.
Steve Stoute / Author
Confined
Noise
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I always felt like the Academy was very late in acknowledging things. I've seen them do it with hip hop when it should have been acknowledged. It was already penetrating mass levels of culture and radio, and yet they wouldn't give it a proper category.
Steve Stoute / Author
Academy
Levels
Mass
Acknowledged
Acknowledging
Category
Hip
Hop
Penetrating
Proper
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Over the course of my 20-year history as an executive in the music business and as the owner of a firm that specializes in in-culture advertising, I have come to the conclusion that the Grammy Awards have clearly lost touch with contemporary popular culture.
Steve Stoute / Author
Advertising
Awards
Conclusion
Contemporary
Firm
Grammy
Music Business
Popular Culture
Touch
Clearly
Executive
Owner
Popular
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At Translation, we pride ourselves on being one of the most diverse agencies in the industry - and with that diversity comes a wealth of different talents and perspectives. The onus is on us to empower our employees to use those considerable talents to create real systemic change.
Steve Stoute / Author
Different
Diverse
Industry
Pride
Real
Wealth
Agencies
Considerable
Create
Employees
Perspectives
Systemic
Translation
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I realized how far-reaching the effect of hip hop was when I walked by a jewelry store named Bling in a small, rural town in France. Hip hop has made a huge impact on urban culture. Yet many brands still don't speak to young people in a tone and manner that's representative of them.
Steve Stoute / Author
Brands
France
Jewelry
Tone
Urban
Culture People Young
Named
Effect
Hip
Hop
Huge Impact
Manner
Representative
Rural
Store
Young People
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As a firm believer in the power of songwriting, I feel privileged to be part of a team that continues to help us all understand the true force and impact of lyrics and music around the world. Genius is special - it's remixing the digital playbook and owning a new space in music and tech.
Steve Stoute / Author
Believer
Firm
Privileged
Songwriting
Firm Believer
Owning
Tech
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Hip-hop started as this niche moment, and the values of it, the cultures that it carried on its back; language, clothes, the way you wear your clothes, the items that you consume, all came with the music as an art form. And those things helped transform how people buy, shop, speak, engage.
Steve Stoute / Author
Items
Niche
Art Form
Carried
Consume
Cultures
Shop
Transform
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To all of the artists that attend the Grammys: Stop accepting the invitation to be the upset of the year and demand that this body upholds its mission for advocacy and support of artistry as culture evolves. Demand that they change this system and truly reflect and truly acknowledge your art.
Steve Stoute / Author
Acknowledge
Advocacy
Artistry
Demand
Upset
Attend
Grammys
Invitation
Mission
Reflect
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I tell young entrepreneurs to use the leader in their industry as a benchmark as they work to create their own brand. Dont look at what your competition is doing - if you emulate the leader in your industry, you will achieve a higher level of engagement with consumers and make their buying experience richer.
Steve Stoute / Author
Competition
Leader
Young Entrepreneurs
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I tell young entrepreneurs to use the leader in their industry and as a benchmark as they work to create their own brand. Don't look at what your competition is doing - if you emulate the leader in your industry, you will achieve a higher level of engagement with consumers and make their buying experience richer.
Steve Stoute / Author
Experience
Achieve
Buying
Competition
Emulate
Engagement
Higher
Higher Level
Industry
Leader
Young
Work Experience Your
Benchmark
Brand
Create
Entrepreneurs
Richer
Tell
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The diversity of America is a strength of the country, and I don't think that we use that. We don't talk about our strengths. I mean, having so many diverse people in this country from all aspects of all over the world, and we don't use that. I think we should talk about who we are - that melting pot that we've become.
Steve Stoute / Author
Diverse
Melting
Melting Pot
Pot
Aspects
Strengths
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Does the Grammys intentionally use artists for their celebrity, popularity, and cultural appeal when they already know the winners and then program a show against this expectation? Meanwhile, the National Academy of Recording Arts and Sciences hides behind the 'peer' voting system to escape culpability for not even rethinking its approach.
Steve Stoute / Author
Popularity
Voting
Appeal
Escape
Expectation
Grammys
Hides
Intentionally
Meanwhile
Peer
Recording
Sciences
Winners
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