Your culture is your brand.

Your brand is your culture.

Whatever you're thinking, think bigger.

Whatever you are thinking, think bigger.

Things are never as bad or as good as they seem.

A great brand is a story that never stops unfolding.

Stop chasing the money and start chasing the passion.

Help shape the stories that people are telling about you.

SEO expertise is a core need for today's online businesses.

Without conscious and deliberate effort, inertia always wins

Inspire other communities and cities to reinvent themselves.

The brand is just a lagging indicator of a company's culture.

Get the culture right, and everything else just falls into place.

Most innovation comes from outside your industry applied to your own

...the best leaders are servant leaders - they serve those they lead.

Chase the vision, not the money, the money will end up following you.

Zappos is a customer service company that just happens to sell shoes.

Help inspire people to realize they are capable of changing the world.

Learn by doing. Theory is nice, but nothing replaces actual experience.

Don't be cocky. Don't be flashy. There's always someone better than you.

Problems are just mile markers. Each one we pass means we've gotten better.

What’s the best way to build a brand for the long term? In a word: culture.

For individuals, character is destiny. For organizations, culture is destiny.

Customer service shouldn't just be A department, it should be the entire company.

The best businesses are really ones that can combine passion, profits, and purpose.

You've gotta love the game. To become really good, you need to live it and sleep it.

If there are too many competitors, even if you're the best it's a lot harder to win.

To never forget that the most important thing in life is the quality of life we lead.

I'd rather spend money on things that improve the customer experience than on marketing.

Just figure out what your personal values are then just make those the corporate values.

Launching a business is kind of like a motorboat: You can go very quickly and turn fast.

Envision, create, and believe in your own universe, and the universe will form around you.

Have fun. The game is a lot more enjoyable when you're trying to do more than just make money.

I made a list of the happiest periods of my life & I realized that none of them involve money.

Be true to yourself. If you follow that principle, a lot of decisions are actually pretty easy.

Usually my 'a-ha' moments are when I'm not trying to think of how to solve a particular problem.

Instead of getting an iPad, I now use my iPhone with a giant magnifying glass attached to my face.

Most companies are very quick to hire and slow to fire, when really it should be the other way around.

Success is getting to a point where you'd be truly OK with losing everything you have and starting over.

Don't play games that you don't understand, even if you see lots of other people making money from them.

Good businesses generate missions to drive their profits. Great businesses generate profits to drive their missions.

There's a big difference between motivation and inspiration: Inspire through values and motivation takes care of itself.

Twitter is like hugging. Just because it's hard to measure the return on investment doesn't mean there isn't value there.

The biggest (and hardest) lesson I've learned in life is that the external world is just a reflection of the world within.

Money alone isn't enough to bring happiness... happiness is when you're actually truly ok with losing everything you have.

Every employee can affect your company's brand, not just the front-line employees that are paid to talk to your customers.

Our customers call and e-mail us to say that's how it feels when a Zappos box arrives. And that's how we view this company.

For me, my role is about unleashing what people already have inside them that is maybe suppressed in most work environments.

I believe that there's something interesting about anyone and everyone - you just have to figure out what that something is.

Studies find top 3 most stressful moments in people's lives: death, divorce, and properly pronouncing "Worcestershire sauce."

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