Andre Calantzopoulos Quote: "Innovation, in the minds of people, cannot be ..."

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Innovation, in the minds of people, cannot be something extremely cheap. If you are an average person and you hear that something that is much better than cigarettes comes to the market at the cheapest possible price, you'll not trust it. This is the reason we didn't initially manufacture in China, because you need to create that credibility. Over time you need to make the products available and affordable to different categories of people.
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Innovation, in the minds of people, cannot be something extremely cheap. If you are an average person and you hear that something that is much better than cigarettes comes to the market at the cheapest possible price, you'll not trust it. This is the reason we didn't initially manufacture in China, because you need to create that credibility. Over time you need to make the products available and affordable to different categories of people.
⇛ Andre Calantzopoulos ()

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It's pretty clear that we will need measures to accelerate the conversion to new products. Governments can either make measures even worse for cigarettes or do something different on these new zero-risk products to show consumers they are different. I think they should do both.

Andre Calantzopoulos

When you look at the potential of such a zero-risk products as electronic cigarettes you need to understand what is the readiness of smokers to switch. That relates to public-health concerns, social pressure, concern for people around you and many other more subtle things. You cannot say that Indonesia is at the same level of readiness as the U.K, Western Europe or the U.S.

Andre Calantzopoulos

We are focusing Philip Morris organization much more on the new business. We will have very few new traditional product introductions, and as markets switch to IQOS we would remove resources from the old business completely.Next year IQOS becomes profitable, so even the financing from these traditional businesses isn't necessary anymore, because it becomes fully self-sustaining.

Andre Calantzopoulos

The potential of a zero-risk is in every market, because eventually I think people will switch to these products as they become available. There are two unmet needs in smokers: something that is much better for my health and something that bothers others much less or doesn't bother them. These are things cigarettes can't resolve. These new products are developed to address these needs.

Andre Calantzopoulos

There are a lot of things not going well for Microsoft right now - Microsoft reorganization appears to be rearranging the chairs on the Titanic.

Adam Hartung Author

Every new fad or fashion at once has its denouncers from the pulpit, platform, professor's chair.

Alice Dunbar Nelson Poet

The bold and discerning writer who, recognizing the truth that language must grow by innovation if it grow at all, makes new words and uses the old in an unfamiliar sense has no following and is tartly reminded that 'it isn't in the dictionary' - although down to the time of the first lexicographer no author ever had used a word that was in the dictionary.

Ambrose Bierce Journalist

One of the challenges of innovation is figuring out how to wipe your mind clean about what you should be doing at any given moment, and not having a religious attachment to what's gotten you there thus far.

Andrew Mason Businessman

We know that the nation that goes all-in on innovation today will own the global economy tomorrow. This is an edge America cannot surrender.

Barack Obama 44th U.S. President

We know that dreams fuel innovation.

Bertrand Piccard Psychiatrist

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