Andre Calantzopoulos Quote: "Innovation, in the minds of people, cannot be ..."

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Innovation, in the minds of people, cannot be something extremely cheap. If you are an average person and you hear that something that is much better than cigarettes comes to the market at the cheapest possible price, you'll not trust it. This is the reason we didn't initially manufacture in China, because you need to create that credibility. Over time you need to make the products available and affordable to different categories of people.
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Innovation, in the minds of people, cannot be something extremely cheap. If you are an average person and you hear that something that is much better than cigarettes comes to the market at the cheapest possible price, you'll not trust it. This is the reason we didn't initially manufacture in China, because you need to create that credibility. Over time you need to make the products available and affordable to different categories of people.
⇛ Andre Calantzopoulos ()

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It's pretty clear that we will need measures to accelerate the conversion to new products. Governments can either make measures even worse for cigarettes or do something different on these new zero-risk products to show consumers they are different. I think they should do both.

Andre Calantzopoulos

When you look at the potential of such a zero-risk products as electronic cigarettes you need to understand what is the readiness of smokers to switch. That relates to public-health concerns, social pressure, concern for people around you and many other more subtle things. You cannot say that Indonesia is at the same level of readiness as the U.K, Western Europe or the U.S.

Andre Calantzopoulos

We are focusing Philip Morris organization much more on the new business. We will have very few new traditional product introductions, and as markets switch to IQOS we would remove resources from the old business completely.Next year IQOS becomes profitable, so even the financing from these traditional businesses isn't necessary anymore, because it becomes fully self-sustaining.

Andre Calantzopoulos

The potential of a zero-risk is in every market, because eventually I think people will switch to these products as they become available. There are two unmet needs in smokers: something that is much better for my health and something that bothers others much less or doesn't bother them. These are things cigarettes can't resolve. These new products are developed to address these needs.

Andre Calantzopoulos

Innovation is a twofold threat to academic mediocrities: it endangers their oracular authority, and it evokes the deeper fear that their whole, laboriously constructed intellectual edifice might collapse.

Arthur Koestler Author

To truth only a brief celebration of victory is allowed between the two long periods during which it is condemned as paradoxical, or disparaged as trivial.

Arthur Schopenhauer Philosopher

[Virtual Currencies] may hold long-term promise, particularly if the innovations Promote a faster, more secure and more efficient payment system.

Ben Bernanke Economist

It is embarrassing that the United States is so far behind the rest of the world when it comes to mCommerce.

Braden Kelley

There is no innovation and creativity without failure. Period.

Brené Brown Author

Observe what is with undivided awareness.

Bruce Lee Martial Artist

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