Andre Calantzopoulos Quote: "Shifting Philip Morris to the new a non-risk ..."

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Shifting Philip Morris to the new a non-risk products doesn't mean that I will give market share to my competitors free of charge. In the markets where we are not present with IQOS yet or the other reduced-risk products, you still need to defend your share of the market. They still represent the bulk of our income, and so far they have financed the billions of dollars we have put behind these new products. But once we go national in a market, and absent capacity constraints, then you shift your resources and your focus to these new products.
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Shifting Philip Morris to the new a non-risk products doesn't mean that I will give market share to my competitors free of charge. In the markets where we are not present with IQOS yet or the other reduced-risk products, you still need to defend your share of the market. They still represent the bulk of our income, and so far they have financed the billions of dollars we have put behind these new products. But once we go national in a market, and absent capacity constraints, then you shift your resources and your focus to these new products.
⇛ Andre Calantzopoulos ()

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It's pretty clear that we will need measures to accelerate the conversion to new products. Governments can either make measures even worse for cigarettes or do something different on these new zero-risk products to show consumers they are different. I think they should do both.

Andre Calantzopoulos

When you look at the potential of such a zero-risk products as electronic cigarettes you need to understand what is the readiness of smokers to switch. That relates to public-health concerns, social pressure, concern for people around you and many other more subtle things. You cannot say that Indonesia is at the same level of readiness as the U.K, Western Europe or the U.S.

Andre Calantzopoulos

We are focusing Philip Morris organization much more on the new business. We will have very few new traditional product introductions, and as markets switch to IQOS we would remove resources from the old business completely.Next year IQOS becomes profitable, so even the financing from these traditional businesses isn't necessary anymore, because it becomes fully self-sustaining.

Andre Calantzopoulos

The potential of a zero-risk is in every market, because eventually I think people will switch to these products as they become available. There are two unmet needs in smokers: something that is much better for my health and something that bothers others much less or doesn't bother them. These are things cigarettes can't resolve. These new products are developed to address these needs.

Andre Calantzopoulos

Don't worry about what you can't control. Our focus and energy needs to be on the things we CAN control. Attitude, effort, focus- these are the things we can control.

Tim Tebow Football Player

We sometimes emphasize the danger in a crisis without focusing on the opportunities that are there. We should feel a great sense of urgency because it is the most dangerous crisis we have ever faced, by far. But it also provides us with opportunities to do a lot of things we ought to be doing for other reasons anyway. And to solve this crisis we can develop a shared sense of moral purpose.

Al Gore Former Vice President Of The United States

If you withdraw the incredible focus on polio, it will spread back, and in poor countries you'll get something like 100,000 cases a year. So by being very intense and getting the cases down to zero, what you do is you avoid all the future cases.

Bill Gates Investor

Managers focus on short-term goals versus opportunities or challenges coming down the road.

Adrian Gostick Author

I don't know what your damage is, but in case you've failed to notice,we're in a bit of trouble here. Can you focus on something other than trying to get into my pants?" His lips curled. " I can multitask.

Alexandra Ivy Author

A joke is either funny or it's not funny. If I hear a funny joke, you know what I do? I laugh, that's what I do. I don't start a focus group to see who got hurt by the joke.

Alonzo Bodden Comedian

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