“ The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination Claude C. Hopkins
“ You don’t have to spend a jillion dollars on advertising to get your word out. What matters is that customers have a good experience with your product at every single point of contact. David Neeleman Entrepreneur
“ It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look, and read. David Ogilvy Businessman