One reason Zipcar succeeded was its branding: cool, hip, smart, urban, fun, innovative. Who wouldn't want to be associated with that?

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• Zig Ziglar

  Author

  Saturday, Nov 06, 1926
  Wednesday, Nov 28, 2012

• Walt Whitman

  Poet

  Monday, May 31, 1819
  Saturday, Mar 26, 1892

• Henry David Thoreau

  Author

  Saturday, Jul 12, 1817
  Tuesday, May 06, 1862

• William Blake

  Poet

  Monday, Nov 28, 1757
  Sunday, Aug 12, 1827

• Francis Of Assisi

  Saint

  Thursday, Jun 24, 1182
  Saturday, Oct 03, 1226

• Abraham Lincoln

  16Th U.S. President

  Sunday, Feb 12, 1809
  Saturday, Apr 15, 1865

• Wayne Dyer

  Author

  Friday, May 10, 1940
  Saturday, Aug 29, 2015

• Martin Luther

  Monk

  Saturday, Nov 10, 1483
  Monday, Feb 18, 1546

• Robert Frost

  Poet

  Thursday, Mar 26, 1874
  Tuesday, Jan 29, 1963

• Billy Graham

  Evangelist

  Thursday, Nov 07, 1918
  

• Kanye West

  Songwriter

  Wednesday, Jun 08, 1977
  Thursday, Jun 04, 2015

• Aldous Huxley

  Writer

  Thursday, Jul 26, 1894
  Friday, Nov 22, 1963

• Barack Obama

  44Th U.s. President

  Friday, Aug 04, 1961
  

• George Bernard Shaw

  Playwright

  Saturday, Jul 26, 1856
  Thursday, Nov 02, 1950

• W. Edwards Deming

  Statistician

  Sunday, Oct 14, 1900
  Monday, Dec 20, 1993