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  • … what society overwhelmingly asks for is snake oil. Of course, the snake oil has the most impressive names — otherwise you would be selling nothing — like “Structured Analysis and Design”, “Software Engineering”, “Maturity Models”, “Management Information Systems”, “Integrated Project Support Environments” “Object Orientation” and “Business Process Re-engineering”.

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… what society overwhelmingly asks for is snake oil. Of course, the snake oil has the most impressive names — otherwise you would be selling nothing — like “Structured Analysis and Design”, “Software Engineering”, “Maturity Models”, “Management Information Systems”, “Integrated Project Support Environments” “Object Orientation” and “Business Process Re-engineering”.


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