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The film festival is in a town in Arkansas, a quintessentially American town with a little town square. It's to champion women and diversity in all media, so TV, movies, eventually, digital, whatever you get into. That's the goal. We're using the same philosophy as my institute, which is to make it research-based and really try to work directly with filmmakers and content creators and move the needle. It's the only film festival in the world where the prizes are guaranteed distribution.