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I think that the so-called average person often exhibits a great deal of heroism in getting through an ordinary day . . .

I often think of a quote from entrepreneur Jim Rohn: 'You are the average of the five people you spend the most time with.' Surround yourself with people who are doing interesting things, who are thinking interesting thoughts, who challenge you to be better, and who come from a diverse set of backgrounds and experiences. That, combined with appropriate moments of 'me' time, provides the perfect breeding ground for great ideas. And whatever you do, don't get hung up on what competitors are doing. Be aware of what's going on in the industry, but don't let it dictate your own creative process.
One of the things that got me on this topic for this book was that when I was researching the column I wrote in 2009 saying that I was stepping down from my column at "Newsweek" because I wanted to make room for newer, fresh voices out there, I discovered that in the year I was born, 1952, the average life expectancy of an American was 68. I was shocked by that figure and every time I mention it I hear a gasp from somebody in the crowd. Now, of course, we're more or less at 80, so that means that we've gotten 12 additional years.

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