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  • One the one hand, our economists treat human beings as rational actors making choices to maximize their own economic benefit. On the other hand, the same companies that hire those economists also pay for advertising campaigns that use the raw materials of myth and magic to encourage people to act against their own best interests, whether it's a matter of buying overpriced fizzy sugar water or the much more serious matter of continuing to support the unthinking pursuit of business as usual in the teeth of approaching disaster.

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One the one hand, our economists treat human beings as rational actors making choices to maximize their own economic benefit. On the other hand, the same companies that hire those economists also pay for advertising campaigns that use the raw materials of myth and magic to encourage people to act against their own best interests, whether it's a matter of buying overpriced fizzy sugar water or the much more serious matter of continuing to support the unthinking pursuit of business as usual in the teeth of approaching disaster.

Sam came around the side of the car and stopped dead when he saw me. “Oh my God, what is THAT?” I used my thumb and middle finger to flick the multicolored pom-pom on top of my head. “In my language, we call it a HAT. It keeps my ears warm.” “Oh my God,” Sam said again, and closed the distance between us. He cupped my face in his hands and studied me. “It’s horribly cute.” He kissed me, looked at the hat, and then he kissed me again. I vowed never to lose the pom-pom hat.
A long time ago, I took a walk down a street in Harlem in New York City. I came upon a man who asked me for a dollar. He had asked a few other people before me, but they only passed him by without glancing his way. I stopped and handed the man some money. As I began to turn away, he reached out and shook my hand. He looked me in the eyes and said, "I will bless you." Now, I'm not saying that was God Himself. But how do we know that it wasn't someone working for him, walking around in disguise, just to see what we would do?

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