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Eric Schlosser's book on the economy and strategies of the fast-food business should be read by anyone who likes to take their children to fast-food restaurants. I shall certainly never do that again. He employs a long, cold burn, a quiet and impassioned accumulation of detail, with calm, wit and clarity. (...) Fast Food Nation is witness to the rigour and seriousness of the best American journalism, readable, reliable and extremely carefully done.