Businesses are beginning to really understand that they can market to passions on Instagram. They can leverage the creative canvas that we offer on Instagram and combine that with really good targeting to put the right story in front of the right person at the right time for an audience that is active and receptive to discovery.

I've always been fascinated by Picasso and how he would look at a single image through multiple perspectives and from separate moments in time. He would look at a woman's face and he would see almost a three-dimensional look even though it was a flat canvas. I thought, well why couldn't we do the same thing with a football play?

We're an industry obsessed with the storytelling side of things, the content. And then we got obsessed with the canvas. Is it going to be on television? Is it print? And now the canvas is mobile. But what we really need to think about is the context. The context is where and when the person is consuming it - location, time of day.

You wind up creating from silence, like painting a picture on a blank canvas that could bring tears to somebody's eyes. As songwriters, our blank canvas is silence. Then we write a song from an idea that can change somebody's life. Songwriting is the closest thing to magic that we could ever experience. That's why I love songwriting.

I've always thought of the process of creating ballets as being this kind of team effort. It's not like being a painter, where you have your paint, and you have canvas, and you just go at it. I'm working with these living, breathing, functioning human beings, and they have their own thoughts and ideas about what works well movement-wise.

I feel that I am much freer if I'm on my own, but I'm sure that there are a lot of painters who would perhaps be even more inventive if they had people round them... I find that if I am on my own I can allow the paint to dictate to me. So the images that I'm putting down on the canvas dictate the thing to me and it gradually builds up and comes along.

Each painting seems to have a very specific size it wants to be. I have even started a painting or two over just because I didn't like the feeling of the particular image at a particular size. The Parlor needed to be large because I wanted it to feel like a full-size room you could step into. Unfortunately for me, I paint the same way on an eight-foot canvas as I do on a five-inch miniature. I still use very tiny brushes and noodle every square inch. It took me nearly a year to paint The Parlor.

At a lecture, a guy said to me, "You know, when I look at your work, I don't know what I'm looking at, but when I look at a Willem de Kooning painting, I know what that is." I said, "Well, the paintings I'm doing have a very legible sentence at the top of the canvas." At a lecture, a guy said to me, "You know, when I look at your work, I don't know what I'm looking at, but when I look at a de Kooning painting, I know what that is." I said, "Well, the paintings I'm doing have a very legible sentence at the top of the canvas."

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