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If I were to say I'm looking for treasure, people would come up with the money. When I say I'm looking for a historic wreck, they're not interested.
In track and field, a lot of people don't make a lot of money, so if you're a lower name you might just get run over by USADA because they're just looking to get people out of the sport.
Under pressure from a growing movement of people who want their money out of fossil fuels, universities, pension investors and foundations are looking to exclude coal, oil and gas stocks from their portfolios.
Most people, once the money started getting bigger, thought we would buy a millionaire's house looking out at the sea - but what would two middle-aged people do that for? We were sensible enough when we got it.
There are so many different kinds of motivation for investing or giving or parting with your money in whatever other way, and plain old financial return is obviously attractive. But people are not always rational and are not just looking for that.