I know if I wasn't making music and acting, I would be involved in the performing arts world in some way. I would be either writing and making music for other artists or producing movies.

With the iPod, iTunes, iPhone, iPad, and iMac, Apple is the most powerful tech company in the world. It's also the No. 1 music retailer in the U.S. and among the top sellers of online movies, too.

In 2004, when I started recording my first CD, I was coming right out of yeshiva. So I had spent two years completely immersed in the Hasidic culture, disconnected completely from the secular world - movies, music, people.

I loved old black and white movies, especially the Fred Astaire and Ginger Rogers musicals. I loved everything about them - the songs, the music, the romance and the spectacle. They were real class and I knew that I wanted to be in that world.

Content is supposed to be king. But in the world of electronic devices, Apple seems to be placing the crown on its own head, apparently believing that its iPad and iPhone are more important to customers than the books, movies, and music they store on them.

I was an absolute idiot, wearing polo-necks, reading Kerouac, watching Woody Allen movies, and jazz fitted right into all of that. My interest in that whole world became very genuine, but perhaps started off a bit affected - a mixture of right and wrong reasons. I was always drawn to non-commercial music, perhaps pathologically so.

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