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There are boxing fans, and there are fans of the UFC. People want to see blood, but people like both.
There's something about dominant teams that draws fans in. People like to see this; they like to witness dominance.
The fans want to see a conclusive finish. It's quite a brutal, barbaric sport and the people who watch it want to see someone out. That's what I do for a living.
A lot of people talk about what the 1982 team did on the pitch but that side was so dear to Brazilian fans also because it featured players that supporters would see in flesh and bone on a regular basis, either at games or even on the streets. Now they basically only see the Selecao on the TV.
We tend to become social core groups, whatever our similar interest and background where we came through. It tends to be a filter through which people see themselves. It can be all different ethnicities. They can see themselves as San Franciscans, or Warriors fans. You want to build a tribe of viral advocates for that team.