My fans do guarantee me a good opening on the day my film releases. So the responsibility is more on me on doing quality work.

As an artist, I used to think that my responsibility was to do good work. But I had to learn from the '70s on that being a public figure presents another aspect of responsibility.

I often say to people that producing is the best-paid form of cowardice. When you produce things, you almost always get credit if it's a good record, but you hardly ever get the blame if it's not! You don't really take responsibility for your work.

For me, this is a familiar image - people in the organization ready and willing to do good work, wanting to contribute their ideas, ready to take responsibility, and leaders holding them back, insisting that they wait for decisions or instructions.

More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.

In bobsled, you work as a team - a driver and a brakeman. Both athletes push, but the brakeman's biggest responsibility is to push as fast as she can and get in and ride down in a good aerodynamic position. The driver helps to push but gets in first and then steers the sled down the track. We aren't just along for the ride, despite how it looks!

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