Watch the film, not the stopwatch.

Good things come to those who hustle

Good things happen to those who hustle.

Losing has nothing to do with geography.

Never make a major decision based solely on money.

Before you can win a game, you have to not lose it.

The thrill isn't in the winning, it's in the doing.

In order to WIN the game, you must first not LOSE it.

Champions do ordinary things better than everyone else.

Everyone's job is important, but no one is indispensable.

It's not pleasant when you lose your whole football team.

You can't make a great play until you first do it in practice.

Pressure is what you feel when you don't know what's going on.

Mamas, don't let your sons grow up to be Cowboys... or Oilers.

Pressure is something you feel when you don't know what you're doing.

Pressure is something you feel when you do not know what you are doing.

The critics are always right. The only way you shut them up is by winning.

Leaving the game plan is a sign of panic, and panic is not in our game plan.

Respectability? Who wants to be respectable? That's spoken like a true loser.

A life of frustration is inevitable for any coach whose main enjoyment is winning.

Being stubborn is a virtue when you're right; it's only a character flaw when you're wrong.

Some coaches pray for wisdom. I pray for 260-pound tackles. They'll give me plenty of wisdom.

If you want to win, do the ordinary things better than anyone else does them day in and day out.

The single most important thing we had in the Steelers of the '70s was the ability to work together.

It's not my job to hold your hand. It's my job to take motivated people and show them how to become better.

Champions are champions not because they do anything extraordinary but because they do the ordinary things better than anyone else.

The key to a winning season is focusing on one opponent at a time. Winning one week at a time. Never look back and never look ahead.

As you gain experience, you mature as an individual, and along with that comes the confidence that you have the ability to solve problems.

I used to tell the players that professional football is a part-time profession. I used to tell them it gets you ready for your life's work.

It would have been great to have had 10 victories and been in the playoffs and have gone all the way and then said, 'Goodbye,' but it didn't work out that way.

Right now, you hear about teamwork, and it's defined as 50-50, and that is a falsehood. There's no such thing as 50-50. You know, you do whatever you have to do as part of the team.

The most interesting thing about this sport, at least to me, it the activity of preparation-any aspect of preparation for the games. The thrill isn't in the winning, it's in the doing.

We were really lucky and fortunate in the '70s because we got a group of not only good football players but good people... a group that wanted to be together and wanted to be the best.

On every team, there is a core group that sets the tone for everyone else. If the tone is positive, you have half the battle won. If it is negative, you are beaten before you ever walk on the field.

I can't tell you how much you gain, how much progress you can make, by working together as a team, by helping one another. You get much more done that way. If there's anything the Steelers of the '70s epitomized, I think it was that teamwork.

I've always avoided publicity. I've never been good copy at any stage of my life. I don't strive for it, because I don't think it's important whether I'm good copy or not. The two can go together, if that's your personality, but every person on this earth is unique.

In 1969, we decided we had to do certain things technically to win, and we decided to do them then, even though we knew some of the personnel couldn't do it. In other words, instead of adapting the system to the players, we just installed our system. Then we set out to fill our team through the draft.

One of the things you learn in football is that you're only as good as your last outing. I don't like to reflect on what we've done in the past. I'm not a very good storyteller, for one thing. I'd disappoint you. When it's time, I'll talk about the good old days. But it's a sign of old age, reveling in the past.

Some citizens are so good that nothing a leader can do will make them better. Others are so incorrigible that nothing can be done to improve them. But the great bulk of the people go with the moral tide of the moment. The leader must help create that tide. Some coaches pray for wisdom. I pray for 260-pound tackles. They'll give me plenty of wisdom.

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