Since with electricity we extend our central nervous system globally, instantly interrelating every human experience.

The car has become an article of dress without which we feel uncertain, unclad, and incomplete in the urban compound.

Today it is not the classroom nor the classics which are the repositories of models of eloquence, but the ad agencies.

One matter Englishmen don't think in the least funny is their happy consciousness of possessing a deep sense of humor.

Television is teaching all the time. Does more educating than the schools and all the institutions of higher learning.

Artists in various fields are always the first to discover how to enable one medium or to release the power of another.

Sentimentality, like pornography, is fragmented emotion; a natural consequence of a high visual gradient in any culture.

In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point.

Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.

To see a man slip on a banana skin is to see a rationally structured system suddenly translated into a whirling machine.

It has always been the artist who realizes that the future is the present and uses his work to prepare the grounds for it

There is a real, living unity in our time, as in any other, but it lies submerged under a superficial hubbub of sensation.

When new technologies impose themselves on societies long habituated to older technologies, anxieties of all kinds result.

Violence, whether spiritual or physical, is a quest for identity and the meaningful. The less identity, the more violence.

The products of modern science are not in themselves good or bad; it is the way they are used that determines their value.

Medieval and ancient sensibility now dominates our time as acoustic and multisensory awareness displaces the merely visual.

Language always preserves a play or figure/ground relation between experience, and perception and its replay in expression.

What is very little understood about the electronic age is that it angelizes man, disembodies him. Turns him into software.

Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition.

To say that a body or its gravitational field 'bends in space' in its vicinity is the discuss visual space in acoustic terms.

Our Age of Anxiety is, in great part, the result of trying to do today's job with yesterday's tools and yesterday's concepts.

Violence is the quest for identity. When identity disappears with technological innovation, violence is the natural recourse.

The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.

Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.

The content or message of any particular medium has about as much importance as the stenciling on the casing of an atomic bomb.

Except for light, all other media come in pairs, with one acting as the "content" of the other, obscuring the operation of both.

By phonemic trans-formation into visual terms, the alphabet became a universal, abstract, static container of meaningless sounds.

If a work of art is to explore new environments, it is not to be regarded as a blueprint but rather as a form of action-painting.

The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the dumb.

The reader is the content of any poem or of the language he employs, and in order to use any of these forms, he must put them on.

The medium is the message" because it is the medium that shapes and controls the search and form of human associations and action.

The victory over Euclidean space was not achieved by isolated individuals, but by a field of young rebels opposed to all absolutes.

Mass transportation is doomed to failure in North America because a person's car is the only place where he can be alone and think.

Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.

Radio affects most intimately, person-to-person, offering a world of unspoken communication between writer-speaker and the listener.

The young today cannot follow narrative but they are alert to drama. They cannot bear description but they love landscape and action.

The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality.

The fall or scrapping of a cultural world puts us all into the same archetypal cesspool, engendering nostalgia for earlier conditions.

Pornography and violence are by-products of societies in which private identity has been ... destroyed by sudden environmental change.

Ads push the principle of noise all the way to the plateau of persuasion. They are quite in accord with the procedures of brainwashing.

The laws of the media, in tetrad form, bring logos and formal cause up to date to reveal analytically the structure of all human artefacts.

Control over change would seem to consist in moving not with it but ahead of it. Anticipation gives the power to deflect and control force.

When two seemingly disparate elements are imaginatively poised put in apposition in new and unique ways, startling discoveries often result.

Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort.

The new media are not ways of relating to us the 'real' world; they are the real world and they reshape what remains of the old world at will.

Huck Finn. Loss of identity drives people to nostalgia. Electronic man has no physical body, so he [Jimmy Carter] puts nostalgia in its place.

Einstein pronounced the doom of continuous or 'rational' space, and the way was made clear for Picasso and the Marx Brothers and Mad magazine.

The suddenness of the leap from hardware to software cannot but produce a period of anarchy and collapse, especially in the developed countries.

The public has yet to see TV as TV. Broadcasters have no awareness of its potential. The movie people are just beginning to get a grasp on film.

All meaning alters with acceleration, because all patterns of personal and political interdependence change with any acceleration of information.

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