I'm sort of a pressure writer. If somebody says, "Stan, write something," and I have to have it by tomorrow morning, I'll just sit down and I'll write it. It always seems to come to me. But I'm better doing a rushed job because if it isn't something that's due quickly, I won't work on it until it becomes almost an emergency and then I'll do it.

The cliché I tried to avoid was I hated "teenage sidekicks." I always figured if I were a superhero, there's no way on God's earth that I'm gonna pal around with some teenager. So my publisher insisted I have a teenager in the series, because they always felt teenagers won't read the books unless there's a teenager in the story; which is nonsense.

I used to be embarrassed because I was just a comic-book writer while other people were building bridges or going on to medical careers. And then I began to realize: entertainment is one of the most important things in people's lives. Without it they might go off the deep end. I feel that if you're able to entertain people, you're doing a good thing.

I remember when I was a kid, I loved Sherlock Holmes. I thought Arthur Conan Doyle was one of the greatest writers, because I felt I knew Sherlock Holmes. He existed to me. When I went to England the first thing I did was go to Baker Street to look for his house. I think you've got to try to make all of your characters as empathetic and realistic as possible.

Everybody wants to feel that you're writing to a certain demographic because that's good business, but I've never done that ... I tried to write stories that would interest me. I'd say, what would I like to read?... I don't think you can do your best work if you're writing for somebody else, because you never know what that somebody else really thinks or wants.

Jack [Kirby] and Joe [Simon] wrote and drew the stories themselves in the beginning and I was just, like, the office boy. But after a while they had more writing than they could handle and I was the only guy around, so they said, "Hey Stan, you think you can write this?" When you're seventeen years old, what do you know? I said, "Sure, I can do it!" And that was it.

Comic books sort of follow with the move - if people see the movie and if they're interested in the character and want to see more of the character, they start buying the comic books. So a good movie helps the sale of the comic books and the comic books help the movie and one hand washes the other. So, I don't think there's any reason to think that comics will die out.

The way I'm doing it is I'm trying to think to myself, "Okay, I have the name Superman, and he's going to be a guy that deserves the name 'Superman.' I'm trying to forget about Krypton, about The Daily Planet what would I do if I was thinking it up?" I can do it any way at all..I can make him an Eskimo midget who's toothless and blind... I can do anything. It's difficult .

The purpose of this is not show that I can do it better, because I think Superman is perfect. The original creation of Superman nobody could have done that better and I think Batman is pretty much a perfect character... The same with all of them. I'm just going to try to find a way to say, "If that wasn't the original idea, what would be another way to do it that would be more in my style?".

Comic books themselves are getting more literate. And there are people who are screenwriters and television writers and novelists who are writing for the comics, for some reason, they love doing it and some of the art work in the comics, I mean it rivals anything you'll see hanging on the walls of museums, they're illustrations more than drawings and all the people are discovering this and they're turning on to it.

I hate being too serious about anything. If I'm with my friend, I want to be having fun with him or her. And if anybody is reading my story, I want them to be not only reading the story, but I want them to feel they're having fun; that they're enjoying it. So any way you can make it more informal, more fun-filled, more amusing - instead of just a dry story that goes on and on - if there's any way to do that, I like to try and do it.

What did Doctor Doom really want? He wanted to rule the world. Now, think about this. You could walk across the street against a traffic light and get a summons for jaywalking, but you could walk up to a police officer and say "I want to rule the world," and there's nothing he can do about it, that is not a crime. Anybody can want to rule the world. So, even though he was the Fantastic Four's greatest menace, in my mind, he was never a criminal!

... And we talk it out. Lately, I've had Roy Thomas come in, and he sits and makes notes while we discuss it. Then he types them up, which gives us a written synopsis. Originally - I have a little tape recorder - I had tried taping it, but then I found no one on staff has time to listen to the tape again later. But this way he makes notes, types it quickly, I get a carbon, the artist gets a carbon ... so we don't have to worry that we'll forget what we've said.

The "problem" is that Comic-Con is so damned successful. People who are there seem to have a wonderful time. The very size of it makes it exciting. Wherever you look, there's something exciting. The attendees are always looking around for a familiar face. It's either 'There's a movie star!' Or, 'There's a TV star!' Or, 'There's the guy who drew the Green Lantern!' It means so much to the fans. It makes them feel like they're where it's happening. It's like Woodstock.

I'm no prophet, but I'm guessing that comic books will always be strong. I don't think anything can really beat the pure fun and pleasure of holding a magazine in your hand, reading the story on paper, being able to roll it up and put it in your pocket, reread again later, show it to a friend, carry it with you, toss it on a shelf, collect them, have a lot of magazines lined up and read them again as a series. I think young people have always loved that. I think they always will.

Quality. That's the first word, the one word that comes to mind when I think of the books published by Abrams. In a world where so many companies are willing to cut corners, to do things the easy way in order to enhance the bottom line, it's gratifying to know that there's one company that obviously takes such pride in its finished product, one company that can always be counted on to design and produce a book that is, itself, as much a work of art as the illustrations on its pages.

I've written so many things over the years that I don't want to go back to being just a scriptwriter. I'm in what I consider to be the enviable position of all I have to do is come up with the idea and write an outline that makes it seem like it's a viable idea that will interest people, and then other people write the scripts -- and I become the executive producer or the producer, depending on how much involvement I have, and I get a creative credit and then move on to the next project.

One of the keys is, and it may sound funny, talking about characters with super powers, but one of the keys is to make your characters as realistic and believable as possible. Even if they have super powers, you say to yourself, "Well, if somebody had a super power like this, what would his life be like? Wouldn't he still maybe have to go to the dentist or wouldn't he have to worry about making a living? What about his love life?" You've got to make characters that your reader can believe exists or might exist.

Some artists, such as Jack Kirby, need no plot at all. I mean I'll just say to Jack, "Let's let the next villain be Dr. Doom" ... or I may not even say that. He may tell me. And then he goes home and does it. He's so good at plots, I'm sure he's a thousand times better than I. He just makes up the plots for these stories. All I do is a little editing ... I may tell him that he's gone too far in one direction or another. Of course, occasionally I'll give him a plot, but we're practically both the writers on the things.

Once, I'd written a Western story, and one of the panels was just a hand holding a six-shooter, and there was a puff of smoke coming out of the barrel, and a straight horizontal line, indicating the trajectory of the bullet. So that page was sent back to me from the Code office, saying that the particular panel was too violent. I asked them what they meant, and they told me--I swear--"The puff of smoke is too big." Well, of course. So I had the artist make the smoke a little smaller, and the youth of America was saved.

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