Do you want to sell sugar water all your life, or do you want to come with me and change the world?

I admire Mark Zuckerberg... for not selling out, for wanting to make a company. I admire that a lot.

Why would I ever want to run Disney? Wouldn't it make more sense just to sell them Pixar and retire?

Manage the top line: your strategy, your people, and your products, and the bottom line will follow.

My job is to make the whole executive team good enough to be successors, so that's what I try to do.

The most important decisions you make are not the things you do, but the things you decide not to do.

You go to your TV to turn your brain off. You go to the computer when you want to turn your brain on.

The web is just going to be one more of those major change factors that businesses face every decade.

Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus.

I think Pixar has the opportunity to be the next Disney - not replace Disney - but be the next Disney.

The Japanese have hit the shores like dead fish. They're just like dead fish washing up on the shores.

Everybody in this country should learn how to program a computer, because it teaches you how to think.

Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.

Everyone here has the sense that right now is one of those moments when we are influencing the future.

You've heard of plug-and-play. This is plug, unplug and play. It's so simple to use, it's unbelievable.

Bill Gates'd be a broader guy if he had dropped acid once or gone off to an ashram when he was younger.

To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions.

I don't think of my life as a career. I do stuff. I respond to stuff. That's not a career - it's a life!

Much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on.

And no, we don't know where it will lead. We just know there's something much bigger than any of us here.

I'm going to destroy Android, because it's a stolen product. I'm willing to go thermonuclear war on this.

I'm not dismissing the value of higher education; I'm simply saying it comes at the expense of experience.

The problem is I'm older now, I'm 40 years old, and this stuff doesn't change the world. It really doesn't.

It comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much.

When the sales guys run the company, the product guys do not matter so much, and a lot of them just turn off.

In your life you only get to do so many things and right now we've chosen to do this, so let's make it great.

You have to have a lot of passion for what you do... because if you don't, any rational person would give up.

Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?

The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle.

I think we're having fun. I think our customers really like our products. And we're always trying to do better.

You‘ve got to start with the customer experience and work back toward the technology - not the other way around.

I'm the only person I know that's lost a quarter of a billion dollars in one year. It's very character-building.

If I knew in 1986 how much it was going to cost to keep Pixar going, I doubt if I would have bought the company.

The seven-inch tablets are tweeners: too big to compete with a smartphone, and too small to compete with an iPad.

You should never go to a meeting or make a telephone call without a clear idea of what you are trying to achieve.

The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.

Pixar is the most technically advanced creative company; Apple is the most creatively advanced technical company.

Recruiting is hard. It's just finding the needles in the haystack. You can't know enough in a one-hour interview.

I think PCs are going to be like trucks. Less people will need them. And this is going to make some people uneasy.

Your work is going to fill a large part of your life... so love what you do. Your time is limited. Don't waste it.

I think death is the most wonderful invention of life. It purges the system of these old models that are obsolete.

In the first 30 years of your life, you make your habits. For the last 30 years of your life, your habits make you.

I'm one of those people that think Thomas Edison and the light bulb changed the world more than Karl Marx ever did.

One of the failures of technology companies is that they build technologies thinking everything else will work out.

Good PR educates people; that's all it is. You can't con people in this business. The products speak for themselves.

It is hard to think that a $2 billion company with 4,300-plus people couldn't compete with six people in blue jeans.

Once IBM gains control of a market sector, they almost always stop innovation. They prevent innovation from happening.

If you are working on something exciting that you really care about, you don't have to be pushed. The vision pulls you.

My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time.

There's a lot of symbolism to your return. Is that going to be enough to reinvigorate the company with a sense of magic?

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