Quotes of All Topics . Occasions . Authors
You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something.
What a computer is to me is it's the most remarkable tool that we have ever come up with. It's the equivalent of a bicycle for our minds.
To follow the path that others have laid before you is a reasonable course of action; therefore all progress is made by unreasonable men.
We did not enter the search business. Google entered the phone business. Make no mistake they want to kill the iPhone. We won't let them.
Do your best at every job. Don't sleep! Success generates more success so be hungry for it. Hire good people with a passion for excellence.
The day I was born songs were on records, phones were tied down, computers needed rooms and the web was fiction. Change the world. You can.
It comes down to trying to expose yourself to the best things humans have done. And then try to bring those things in to what you're doing.
The most corrosive piece of technology that I've ever seen is called television - but then, again, television, at its best, is magnificent.
The juice goes out of Christianity when it becomes too based on faith rather than on living like Jesus or seeing the world as Jesus saw it.
Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.
Music companies are not technology companies any more than technology companies are music companies. They're really different from each other.
I think money is a wonderful thing because it enables you to do things. It enables you to invest in ideas that don't have a short-term payback.
What's new is this amazingly efficient distribution system for stolen property called the Internet - and no one's gonna shut down the Internet.
We've gone through the operating system and looked at everything and asked how can we simplify this and make it more powerful at the same time.
We live in an information economy. The problem is that information's usually impossible to get, at least in the right place, at the right time.
Kick-start your brain. New ideas come from watching something, talking to people, experimenting, asking questions and getting out of the office!
We're not a media company. We don't own media. We don't own music. We don't own films or television. We're not a media company. We're just Apple.
The problem with the Internet startup craze isn’t that too many people are starting companies; it’s that too many people aren’t sticking with it.
The creative industries tend to dismiss technology as just something to buy and not understand how hard it is and how creative it can be as well.
Being the richest man in the cemetery doesn't matter to me. Going to bed at night saying we've done something wonderful, that's what matters to me.
Some mistakes will be made along the way. That's good. Because some decisions are being made along the way. We'll find the mistakes. We'll fix them.
Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards 10 years later.
It [what you choose to do] has got to be something that you're passionate about because otherwise you won't have the perseverance to see it through.
Now, we are selling over 5 million songs a day now. Isn't that unbelievable? That's 58 songs every second of every minute of every hour of every day.
I know from my own education that if I hadn't encountered two or three individuals that spent extra time with me, I'm sure I would have been in jail.
The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting.
To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines.
The most powerful person in the world is the story teller. The storyteller sets the vision, values and agenda of an entire generation that is to come.
You can't look at the competition and say you're going to do it better. You have to look at the competition and say you're going to do it differently.
Shake off this erroneous notion that life is there and you're just gonna live in it, versus embrace it, change it, improve it, make your mark upon it.
I don't need a hard disk in my computer if I can get to the server faster... carrying around these non-connected computers is byzantine by comparison.
I found that there were these incredibly great people at doing certain things, and you couldn't replace one of these people with fifty average people.
The mark of an innovative company is not only that it comes up with new ideas first, but also that it knows how to leapfrog when it finds itself behind.
If Macintosh hadn't been successful, then I should have just thrown in the towel, because my vision of the whole industry would have been totally wrong.
Being the richest man in the cemetery doesn't matter to me ... Going to bed at night saying we've done something wonderful... that's what matters to me.
I just had a romance that I really care about, a lot-I mean, a lot-go up in smoke. Because of the stress, and the sort of other woman that Macintosh is.
If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.
The reason that Apple is able to create products like the iPad is because we've always tried to be at the intersection of technology and the liberal arts.
I'm not worried about the country's long-term future. This country is insanely great. What I'm worried about is that we don't talk enough about solutions.
If, for some reason, we make some big mistake and IBM wins, my personal feeling is that we are going to enter a computer Dark Ages for about twenty years.
Life can be much broader once you discover one simple fact — everything around you that you call life was made up by people that were no smarter than you.
Because believing that the dots will connect down the road will give you the confidence to follow your heart even when it leads you off the well worn path.
Focus is about saying, No. And the result of that focus is going to be some really great products where the total is much greater than the sum of the parts.
I'm an optimist in the sense that I believe humans are noble and honorable, and some of them are really smart. I have a very optimistic view of individuals.
For most of my life, I’ve felt that there must be more to our existence than meets the eye. This is who I am, and you can’t expect me to be someone I’m not.
We're gambling on our vision, and we would rather do that than make "me too" products. Let some other companies do that. For us, it's always the next dream.
Apple is the only company in the world that has all of that under one roof. We can invent a complete a solution that works - and take responsibility for it.
It gave a tremendous level of self-confidence, that through exploration and learning one could understand seemingly very complex things in one's environment.
I think right now it's a battle for the mindshare of developers and for the mindshare of customers, and right now iPhone and Android are winning that battle.