You can't win on innovation unless you have a way to communicate it to customers.

I've always wanted to own and control the primary technology in everything we do.

Taking LSD was a profound experience, one of the most important things in my life.

A small team of A+ players can run circles around a giant team of B and C players.

A-plus players like to work together and they don't like it if you tolerate B work.

There are downsides to everything; there are unintended consequences to everything.

Every once in a while, a revolutionary product comes along that changes everything.

You've got to have a problem that you want to solve; a wrong that you want to right.

Listen to me. We're here to make a dent in the universe. Otherwise why even be here?

I make 50 cents for showing up... and the other 50 cents is based on my performance.

The axis today is not liberal and conservative, the axis is constructive-destructive.

Do you create anything, or just criticize others work and belittle their motivations?

Quality is more important than quantity. One home run is much better than two doubles.

Unfortunately, people are not rebelling against Microsoft. They don't know any better.

Electronics was something I could always fall back on when I needed food on the table.

One of my beliefs very strongly is that any democracy depends on a free, healthy press.

Customers don't measure you on how hard you tried, they measure you on what you deliver.

Your time on this earth is limited, don’t live someone else's life, live by your vision.

The broader one's understanding of the human experience, the better design we will have.

You can't connect the dots looking forward; you can only connect them looking backwards.

Don't be trapped by dogma — which is living with the results of other people's thinking.

Great things in business are never done by one person. They're done by a team of people.

Older people sit down and ask, 'What is it?' but the boy asks, 'What can I do with it?'.

That's been one of my mantras - focus and simplicity. Simple can be harder than complex.

Great things in business are never done by one person, they're done by a team of people.

The best way to create value in the 21st century is to connect Creativity with Technology

No one wants to die. Even people who want to go to heaven don't want to die to get there.

This is a very noisy world, so we have to be very clear what we want them to know about us

The important point is to not just follow your passion but something larger than yourself.

Making an enduring company was both harder and more important than making a great product.

There’s a phrase in Buddhism, ‘Beginner’s mind.’ It’s wonderful to have a beginner’s mind.

The things I've done in my life have required a lot of years of work before they took off.

Ad campaigns are necessary for competition. But good PR educates people; that's all it is.

Whatever you do, you must never let the voice in your head control the brain in your heart.

You cannot mandate productivity, you must provide the tools to let people become their best.

Life can be much broader. You can embrace it, change it, improve it, make your mark upon it.

Computers themselves, and software yet to be developed, will revolutionize the way we learn.

It's more fun to be a pirate than to join the navy. On the importance of loving what you do.

You've got to find what you love. And that is as true for your work as it is for your lovers.

It's not about money. It's about the people you have, how you're led, and how much you get it.

Your customers dream of a happier and better life. Don't move products. Instead, enrich lives.

We do not say anything about future products. We work on them in secret, then we announce them.

A lot of time, people don't do great things becoz' great things really aren't expected of them.

It's rare that you see an artist in his 30s or 40s able to really contribute something amazing.

Nobody has tried to swallow us since I've been here. I think they are afraid how we would taste.

And we've all chosen to do this with our lives. So it better be damn good. It better be worth it.

For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.

When you’re in a startup, the first ten people will determine whether the company succeeds or not.

Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.

You are all over the map, figure out the top 5 things you want to focus on and get rid of the rest.

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