Quotes of All Topics . Occasions . Authors
Art shows us that human beings still matter in a world where money talks the loudest, where computers know everything about us, and where robots fabricate our next meal and also our ride there.
The principal role of a logo is to identify, and simplicity is its means... Its effectiveness depends on distinctiveness, visibility, adaptability, memorability, universality, and timelessness.
I would say that an understanding of man's intrinsic needs, and of the necessity to search for a climate in which those needs could be realized, is fundamental to the education of the designer.
When I experienced altered states of consciousness, my whole philosophical structure crumbled, and that terrified me. And what scared me the most was the realisation that death was not the end!
I entered what I can only describe as an alternate universe, and experienced timelessness for myself, first-hand. There was no refuting the immortality of the soul for me ever again after that.
What you do is look at yourself and find your own way to address the fact that the times have changed and that you have to pay attention. You can't be a designer and say, "Oh, this is timeless".
Good designers are no longer satisfied in taking the manuscript from someone and making it look nice. One of the things that I've tried to do is move from being a designer to a content provider.
I think my strength in teaching and what I get a lot of good feedback on is going towards the students and asking them what they are about. It's about putting your own personality into the work.
I think we've seen a lot of examples of giving a name its own definition in the dot-com world. Amazon, Google, Yahoo - these are names we never would have dreamed major corporations would choose.
I've never really acquired any facility for working on the computer, though one day I think I would like to. My generation just barely missed it, which I don't think is a good thing or a bad thing.
A corporation trademark represents a total program for a company. A good symbol will implement its products. Normally such a symbol will be around for an indefinite future 10, 20, 30 years or more.
Just as in nature systems of order govern the growth and structure of animate and inanimate matter, so human activity itself has, since the earliest times, been distinguished by the quest for order.
The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.
In the '70s and '80s there was an attempt in K-12 to teach science through art or art through science. The challenge today is how do you build the ethos of art and design into the academy of science.
A simple MS Word document, or a Powerpoint presentation, has its limits, particularly the unpredictability in how the page will actually display. With a PDF, you are locking down all those variables.
What is of value is that a particular photographer sees the subject differently than I do. A good picture must be a completely individual expression which intrigues the viewer and forces him to think.
The next time you see a 16-color, blind-embossed, gold-stamped, die-cut, elaborately folded and bound job, printed on handmade paper, see if it isn't a mediocre idea trying to pass for something else.
For one thing, I don`t teach graphic design ; I teach people to find their own strengths. Second, I don`t hold back anything for myself. I share everything I know. I get back much more than I receive.
If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.
We're all naturally curious when we're eight years old. But as most people get older, they become less and less curious, so they ask other people to be curious for them. That's what I do for a living.
The best designers in the world all squint when they look at something. They squint to see the forest from the trees - to find the right balance. Squint at the world. You will see more, by seeing less.
I believe sans serif typefaces - today upheld as models of neutrality and legibility - were called "Grotesques" in the 19th century because people thought they were hideous. But now we're used to them.
There is nothing glamorous in what I do. I'm a working man. Perhaps I’m luckier than most in that I receive considerable satisfaction from doing useful work which I, and sometimes others, think is good.
Creativity is essentially a lonely art. An even lonelier struggle. To some a blessing. To others a curse. It is in reality the ability to reach inside yourself and drag forth from your very soul an idea.
My work on titles was a marvelous opportunity to learn about filmmaking. I think I touched on just about every aspect of the process, both creative and technical. And I worked with many wonderful people.
As soon as I graduated from high school I was off to the biggest college my parents could afford, Colorado University at Boulder, having seen students there who looked a lot like Bob Dylan and Joan Baez.
How do we slow down what matters the most and speed up what benefits change and progress? We don't want to impede progress, but we are seeking reconnection to ourselves, to each other, and with the world.
There is no recipe for good layout, what must be maintained is a feeling of change and contrast. A layout man should be simple with good photographs. He should perform acrobatics when the pictures are bad.
I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that "nyah, nyah, it breaks" and I think "well, I don't like what Microsoft made..."
Marketing implies that you want a public to relate to your product - if it's a product - in a way that makes them want to use it. That is only good or evil in relationship to what the product actually does.
Some things you just can't explain. You don't even try. You don't know where to start. All your sentences would jumble up like a giant knot if you opened your mouth. Any words you used would come out wrong.
Sometimes when an idea flashes, you distrust it because it seems too easy. You qualify it with all kinds of evasive phrases because you’re timid about it. But often, this turns out to be the best idea of all.
If you keep shouting, you are not making communication any better. You are only removing the talking and whispering from the system. I find our society a bit noisy. I would like to contribute a little silence.
Technology is something that grows and changes, and what I need to do is find out what it can do so it can do what I want it to do. And I want it to do whatever I want it to do really fast. And it's fantastic.
Some people... cling to the idea that the photograph is an inherently real or honest image and as such is always on a different plane from an obviously subjective form of visual communication such as painting.
The real issue is not talent as an independent element, but talent in relationship to will, desire, and persistence. Talent without these things vanishes and even modest talent with those characteristics grows.
All the things you're not supposed to do at the beginning of your professional life - transgressiveness, arbitrariness and violating expectations - you find more attractive at the end of your professional life.
All fliers have some concern about flying. Some handle it by 'flying' the plane. They're 'raising' the wheels, 'making' the turns and so on. Others handle it by tuning out... reading a book or watching a movie.
I'm experimenting in public. At the design grad schools, these are people sitting around in groups, putting their work on a wall, analyzing it and putting it back in a drawer. I think there's little risk in that.
I don't want being a woman to be a factor, or being short to bea factor, or being Jewish to be a factor, or anything that makes you outside some design "norm"that I don't understand anyway. That makes me nervous.
Being in a foreign place, preferably for the first time, having seen many things and collected new impressions, and returning to an empty hotel room with an hour or so to blow. That mix often yields fine results.
I myself am doing a full year of experiments every seven years, but I'm sure many other divisions are possible, depending on the field, the possibilities, and personal preferences. One hour a day or a day a week.
Things that I can do myself, I either do by myself, or teach a willing undergraduate who doesn't know how to do those things by doing it for me. Things that I can't do myself, my graduate students should be doing.
Asymmetric balance creates greater reader interest. Pleasure derived from observing asymmetrical arrangements lies partly in overcoming resistances, which, consciously or not, the spectator adjusts in his own mind.
I work on the assumption that in the crowded mass communication field today you have to get in and get out with your message as quickly and simply as possible. You must communicate the maximum with a single glance.
All projects are different, but you have to treat each one of them with care. Sometimes you get to build a luxury yacht; other times, it'll be a rowboat. You still have to make sure the thing doesn't spring a leak.
Australia has always put out some good design, particularly environmental graphics. I associate that with Australia, more so that a lot of other places. Whether that has anything to do with the landscape, who knows?
My granddad wanted to become a sign painter and designer, but was stopped; my dad would have had a real talent for language, but was stopped. When I expressed a desire to become a graphic designer, I was not stopped.
I actually think it almost works the other way sometimes: making a college textbook, say, look really "user friendly" tends to also make it look less "serious," even if nothing changes other than the design treatment.
As we get older, a lot of societies, education systems and workplaces make us feel that playing is a waste of time. We end up suppressing stupidly brilliant questions for what we think are more serious responsibilities.