Quotes of All Topics . Occasions . Authors
Design is thinking made visual.
Tampering with humanity is pretty scary.
No artist wants to be perceived as a regurgitator.
I want to make beautiful things, even if nobody cares.
A product is often a consumer's only window to a corporation.
This is my real concern: to give each film a unique individuality.
Logos are a graphic extension of the internal realities of a company.
The products people like best start with function and wind up with look.
I often think that presentations are more difficult than the work itself.
The only way I work as a designer is to consciously avoid specialisation.
The average individual lives in a high impact, complex, visual environment.
The goal, and the ultimate achievement, is to make people feel as well as think.
Hitchcock loved long convoluted shots that contained a lot of tracking and camera moves.
I shattered the notion that a movie had to be advertised with realistic elements from the story.
I had felt for some time that audience involvement with a film should begin with its first frame.
To engage in downright plagiarism is disappointing. It's cynical, opportunistic and hypocritical.
I want to make beautiful things, even if nobody cares, as opposed to ugly things. That's my intent.
There's nothing more damaging than an irate moviegoer who hasn't seen what the film trailer promised.
Interesting things happen when the creative impulse is cultivated with curiosity, freedom and intensity.
Trademarks are usually metaphors of one kind or another. And are, in a certain sense, thinking made visible.
My position was that the film begins with the first frame and that the film should be doing a job at that point.
I'm a filmmaker and I intend to continue making films of all kinds, in any manner, shape, or form - short or long.
If it's simple simple, it's boring. We try for the idea that is so simple that it will make you think and rethink.
When Braniff abandoned stripes, they wound up with a flying jelly bean and that's not a good feeling for passengers.
I've watched Spike Lee's career with interest, and he seemed to be striving for an original and moral point of view.
Try to reach for a simple, visual phrase that tells you what the picture is all about and evokes the essence of the story
The ideal trademark is one that is pushed to its utmost limits in terms of abstraction and ambiguity, yet is still readable.
We are truly bombarded by images. To break through and be observed, let alone focused on, you have to have impact and power.
You know, whenever I was presented with a challenge that brought up feelings of fear or self-doubt, I almost always said, 'Yes'.
The very first pieces of film that I did were really graphic designs translated to film. Graphic designs that moved. That was a very new notion.
At one point it occurred to me that the title could make a more significant contribution to the storytelling process. It could act as a prologue.
Have you ever thought that radical ideas threaten institutions, then become institutions, and in turn reject radical ideas which threaten institutions?
I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it.
My view... was that something could happen during the credits that could help the film, so that the establishing shots aren't carrying the total burden.
In TV the main purpose is to have them keep their hands off the dial. In movies, where you have a captive audience, the opening is intrinsic to the film.
My initial thoughts about what a title can do was to set mood and the prime underlying core of the film's story, to express the story in some metaphorical way.
Dishonesty in trailers is more than a moral issue, it's a practical one. If you don't deliver in the film what you offered in the trailer, you'll get bad word-of-mouth.
Whether or not you believe in God, you can probably sign on to the idea that being kind to others is divine. Just remember to include yourself in that circle of kindness.
Failure is built into creativity... the creative act involves this element of 'newness' and 'experimentalism,' then one must expect and accept the possibility of failure.
Somewhere along the line a convention developed that the opening of a film was just a laundry list of credits. There was no incentive to complicate an area that was settled.
When a well-known creative person such as me is perceived to have created a knockoff of my own previous work, such a perception is a mortal blow to my reputation as a creative person.
Somewhere down the line, I felt the need to come to grips with the realistic - or live action - image which seemed to me central to the notion of film. And then a whole new world opened to me.
A corporation trademark represents a total program for a company. A good symbol will implement its products. Normally such a symbol will be around for an indefinite future 10, 20, 30 years or more.
There is nothing glamorous in what I do. I'm a working man. Perhaps I’m luckier than most in that I receive considerable satisfaction from doing useful work which I, and sometimes others, think is good.
My work on titles was a marvelous opportunity to learn about filmmaking. I think I touched on just about every aspect of the process, both creative and technical. And I worked with many wonderful people.
Sometimes when an idea flashes, you distrust it because it seems too easy. You qualify it with all kinds of evasive phrases because you’re timid about it. But often, this turns out to be the best idea of all.
All fliers have some concern about flying. Some handle it by 'flying' the plane. They're 'raising' the wheels, 'making' the turns and so on. Others handle it by tuning out... reading a book or watching a movie.
I work on the assumption that in the crowded mass communication field today you have to get in and get out with your message as quickly and simply as possible. You must communicate the maximum with a single glance.
Way back in the beginning, I would say in the 20s, when titles were first being treated for films, there was a lot of crazy stuff going on. Everybody was inventing. There were no conventions. Everything was up for grabs.
In 'Age of Innocence,' the opening flowers, that's a metaphor for the film, the Victorian veneer with the malevolence beneath it. We attempted to show that with flowers that start as sweet and then slowly become malevolent.