Hitchcock loved long convoluted shots that contained a lot of tracking and camera moves.

My altered perception of reality while on psychedelic drugs came as a total shock to me.

Of course design is about problem solving, but I cannot resist adding something personal.

BE PURPOSEFUL AND THOUGHTFUL IN THE CHOICES YOU MAKE WHEN THE OPTIONS ARE NEARLY INFINITE.

Whatever you design[/make/build], use it to raise the expectations of what can be achieved

Inspiration. From real life. I open my eyes and I travel and I look. And I read everything.

It's through mistakes that you actually can grow. You have to get bad in order to get good.

Here’s what I think: the only reason I’m not ordinary is that no one else sees me that way.

People who can focus, get things done. People who can prioritize, get the right things done.

Artists change how we see the world - and that can have value in the way people do business.

If you ask people in the US what logos they like and recognise, they'll name Target or Nike.

I love the big scale and immediate impact of posters. They're my favourite things to design.

I'm not as good a writer as I'd like to be; therefore, I like to use images to tell stories.

How do you do original work when culture is telling you which font face to use, which layout.

There's many ways you communicate. With colour, texture, sound... Even words can communicate.

Writing is not a series of strokes, but space, divided into characteristic shapes by strokes.

In an age of computer manipulation, surrealism has become banal, a shadow of its former self.

I never learned all the things you're not supposed to do; I just do what makes the most sense.

I have been an art director, a book designer, a book-jacket designer and an interior designer.

They enjoy giving form to ideas. If designers were made of ideas, they'd be their own clients.

Perspective is a moment in time that cannot be fully appreciated until that moment has passed.

The best scientists that I've met are those that are humanists and scientists at the same time.

Kinder than is necessary. Because it's not enough to be kind. One should be kinder than needed.

My diary entries allow me to keep track of all the things I would like to change about my life.

Do things that matter, things that will make those better, and things that will make you better.

Too little confidence, and you're unable to act; too much confidence, and you're unable to hear.

No one loves authenticity like a graphic designer. And no one is quite as good at simulating it.

I know that in my own work I'm able to do all kinds of things I never thought I'd be able to do.

Whenever there is a conflict between being right and being kind, if possible, choose being kind.

I shattered the notion that a movie had to be advertised with realistic elements from the story.

To engage in downright plagiarism is disappointing. It's cynical, opportunistic and hypocritical.

I had felt for some time that audience involvement with a film should begin with its first frame.

You'll see everything from gold teeth to hood ornaments. It's almost like Halloween during August.

You can do a good ad without good typography, but you can't do a great ad without good typography.

Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.

I think that the ability of people to accept new things is growing, and that's good for all of us.

I have done enough bullshit lately, I just have to make time for something better. Something good.

We live in a society and a culture and an economic model that tries to make everything look right.

I like to step into areas where I am afraid. Fear is a sign that I am going in the right direction.

Most processes leave out the stuff no one wants to talk about: magic, intuition and leaps of faith.

You will learn most things by looking, but reading gives understanding. Reading will make you free.

The work needs to get out of your head and on to the table, and it needs to be done from the heart.

I want to make beautiful things, even if nobody cares, as opposed to ugly things. That's my intent.

You can have an art experience in front of a Rembrandt... or in front of a piece of graphic design.

I'm a fan of balance and order, but I like to put that extra layer on top. It makes it more dynamic.

I don't like creating software anymore. It's too exact. It's like karate; there's no room for error.

Creativity has to do with what came before you immediately, not what came before you a long time ago.

We carry with us, as human beings, not just the capacity to be kind, but the very choice of kindness.

I eat like a tortoise eats, if you've ever seen a tortoise eating. Like some prehistoric swamp thing.

There's nothing more damaging than an irate moviegoer who hasn't seen what the film trailer promised.

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