Commercial interests with their advertising industry do not want people to develop contentment and less greed. Military interests in economic, political, ethnic or nationalist guises, do not want people to develop more tolerance, nonviolence and compassion. And ruling groups in general, in whatever sort of hierarchy do not want the ruled to become too insightful, too independent, too creative on their own, as the danger is that they will become insubordinate, rebellious, and unproductive in their alloted tasks.