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The social scientist is in a difficult, if not impossible position. On the one hand there is the temptation to see all of society as one's autobiography writ large, surely not the path to general truth. On the other hand, there is the attempt to be general and objective by pretending that one knows nothing about the experience of being human, forcing the investigator to pretend that people usually know and tell the truth about important issues, when we all know from our own lives how impossible that is.
Get up now and go and find Robert Kilroy-Silk. Smile in a warm, friendly sort of way, then punch him on the nose. Now go and find Robert on television, despite my best endeavours, this is still relatively easy to do. Wait for a close-up, same smile, and punch him on the nose. If you followed the instructions carefully, you will have noticed a distinct difference. On the one hand, you were suffused with a sense of public-spirited righteousness; on the other, you're probably dribbling blood. That's the difference between reality in life and reality on television.

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