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  • I am not talking about rebelliousness, but giving people time for constructive internal reflection and even daydreaming. A lot of research is suggesting that the more that you demand people's external attention, the less chance you are allowing them to dip into the default mode where daydreams and reflection happen - and lot of great ideas are not going to come from the brute force of work but from personal life experience. Mind-wandering seems to be essential to the creative process, and I don't think a lot of businesses are aware of that fact.

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I am not talking about rebelliousness, but giving people time for constructive internal reflection and even daydreaming. A lot of research is suggesting that the more that you demand people's external attention, the less chance you are allowing them to dip into the default mode where daydreams and reflection happen - and lot of great ideas are not going to come from the brute force of work but from personal life experience. Mind-wandering seems to be essential to the creative process, and I don't think a lot of businesses are aware of that fact.


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