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Of all the four major sports, whether you like Ted Williams, Carl Yastrzemski, maybe you like Bobby Orr, or you like Larry Bird or Tom Brady - Bill Russell is the greatest athlete to play in Boston.

The deepest principle in human nature is the craving to be appreciated."Mark McCormack, Author and sports entrepreneur"Psychologists tell us that money is a satisfier, not a motivator... Recognition is. That's why we do what we do... Recognition is critical to self-esteem. Without it, we feel undervalued, even insignificant. Money is nice, sure. But once you establish a basis of monetary rewards, without the accompanying verbal and social affirmation, the employee will quickly become disgruntled and ask for more. Eventually, more will never be enough.
It would indeed be a great delusion, if we stated that those sports of Nature [we find] enclosed in rocks are there by chance or by some vague creative power. Ah, that would be superficial indeed! In reality, those shells, which once were alive in water and are now dead and decomposed, were made thus by time not Nature; and what we now find as very hard, figured stone, was once soft mud and which received the impression of the shape of a shell, as I have frequently demonstrated.

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