“ A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike. Al Ries Author
“ That pompous phrase (graphic novel) was thought up by some idiot in the marketing department of DC. I prefer to call them Big Expensive Comics. Alan Moore Writer
“ Groupon as a company - it's built into the business model - is about surprise. A new deal that surprises you every day. We've carried that over to our brand, in the writing and the marketing that we do, and in the internal corporate culture. Andrew Mason Businessman
“ In school I studied international business and marketing, so I've always been attracted to business. Apolo Ohno Short Track Speed Skater
“ I chose Sony Classics, not just because of their practical experience, not just because of their wisdom in marketing, but mainly because of their integrity. Arthur Cohn Film Producer
“ I want my writing to reach people. I don't write for a market. I write from my heart, something that appeals to me. The marketing, segmenting etc., can be done by your publisher, not you. Ashwin Sanghi Author