“ Marketers know - no matter how deep the emotional connection or brand loyalty - when a product does not perform, rational thought overtakes emotion, and most consumers make a new choice. Mark Mckinnon Advisor
“ Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and personal brand. Amy Jo Martin Author
“ I'm suspicious of the idea of architects acting like business executives, brand managers, or purveyors of luxury goods. David Chipperfield Architect