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  • The old model of the industry was founded largely upon business folk trying to make money off artists. At EMP, we let the music make the money, not the other way around. We have flipped the model to make the artistry be at the forefront of everything we do. Music makes the business and that's what makes it work.

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The old model of the industry was founded largely upon business folk trying to make money off artists. At EMP, we let the music make the money, not the other way around. We have flipped the model to make the artistry be at the forefront of everything we do. Music makes the business and that's what makes it work.

I have always maintained that paradigm shift away from signing Rock and Metal acts is part of the decline in sales the major labels have talked about for years. I mean, to me, that should be so obvious. For decades, literally, as long as Rock N' Roll has existed, a large swath of major label income came from Rock, and later, Metal bands. So if you essentially stop signing the thing that brought in a significant portion of your income, how are you confused when you don't sell as much? It's like cutting off your nose to spite your face. I still don't get it.

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