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  • Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.

    Guy Kawasaki / Author
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Enchantment is the purest form of sales. Enchantment is all about changing people's hearts, minds and actions because you provide them a vision or a way to do things better. The difference between enchantment and simple sales is that with enchantment you have the other person's best interests at heart, too.

⇛ Guy Kawasaki (Author)
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I don't think we have all the words in a single vocabulary to explain what we are or why we are. I don't think we have the range of emotion to fully feel what someone else is feeling. I don't think any of us can sit in judgment of another human being. We're incomplete creatures, barely scraping by. Is it possible--from the perspective of this quickly spinning Earth and our speedy journey from crib to coffin--to know the difference between right, wrong, good, and evil? I don't know if it's even useful to try.
Alexandra Fuller Author
Then one day, we’ll put the reward in the old place, and put in the rat, and, by golloy, the old habit will rememerge right away. habits never really disappear. They’re encoded into the sturctures of our brain, and that’s a huge advantage for us, because it would be awful if we had to relearn how to drive after every vacation. The problem is that your brain can’t tell the difference between bad and good habits, and so if you have a bad one, it’s always lurking there, waiting for the right cues and rewards.
Charles Duhigg Writer
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