“ The greater your command of brand loyalty, the less you must worry about price sensitivity and competitive promotions-and the less you must pay for marketing. Jim Mullen Guitarist
“ Sometimes you get more creativity when you're in a box than when you can do anything. In really difficult situations, sometimes, you get the most interesting thinking. Jim Mullen Guitarist
“ In daily practice, the word brand stands as a surrogate for the word reputation. In fact, your brand acts just like a person. When you know a person's reputation, you can predict his or her behavior. You know what that person is likely to do or say-or not do or say-in any given situation. Your brand works the same way. Jim Mullen Guitarist
“ Catch a man a fish, and you can sell it to him. Teach a man to fish, and you ruin a wonderful business opportunity. Karl Marx Philosopher
“ Today, National Geographic has a membership side with a magazine and some television side, and they generate about a billion dollars in revenue, and they're profitable. And so at the end of the year they have some bottom line profit which they can then reinvest, because they're running it as a not-for-profit in charitable endeavors. Steve Case Entrepreneur
“ Nobody talks of entrepreneurship as survival, but that's exactly what it is and what nurtures creative thinking. Anita Roddick Entrepreneur
“ I never get the accountants in before I start up a business. It's done on gut feeling, especially if I can see that they are taking the mickey out of the consumer. Richard Branson Business Magnate
“ Only he is successful in his business who makes that pursuit which affords him the highest pleasure sustain him. Henry David Thoreau Author
“ I have known a vast quantity of nonsense talked about bad men not looking you in the face. Don't trust that conventional idea. Dishonesty will stare honesty out of countenance any day in the week, if there is anything to be got by it. Charles Dickens Writer