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  • The first rule of success, and the one that supersedes all others, is to have energy. It is important to know how to concentrate it, how to husband it, how to focus it on important things instead of frittering it away on trivia.

    Michael Korda / Writer
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The first rule of success, and the one that supersedes all others, is to have energy. It is important to know how to concentrate it, how to husband it, how to focus it on important things instead of frittering it away on trivia.

⇛ Michael Korda (Writer)
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Shifting Philip Morris to the new a non-risk products doesn't mean that I will give market share to my competitors free of charge. In the markets where we are not present with IQOS yet or the other reduced-risk products, you still need to defend your share of the market. They still represent the bulk of our income, and so far they have financed the billions of dollars we have put behind these new products. But once we go national in a market, and absent capacity constraints, then you shift your resources and your focus to these new products.
Andre Calantzopoulos
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