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  • More than anything, I wanted to make sure that everybody was a pusher of difference. And they had to be able to do it in a communicative way, not esoterically. Because there are a lot of people who push things forward but sometimes only you and two people out of 500 in the room get it, but you want somebody who has mastered their craft so well that an 8-year-old gets it just like an 80-year-old gets it. They get the same visceral feeling.

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More than anything, I wanted to make sure that everybody was a pusher of difference. And they had to be able to do it in a communicative way, not esoterically. Because there are a lot of people who push things forward but sometimes only you and two people out of 500 in the room get it, but you want somebody who has mastered their craft so well that an 8-year-old gets it just like an 80-year-old gets it. They get the same visceral feeling.

Then one day, we’ll put the reward in the old place, and put in the rat, and, by golloy, the old habit will rememerge right away. habits never really disappear. They’re encoded into the sturctures of our brain, and that’s a huge advantage for us, because it would be awful if we had to relearn how to drive after every vacation. The problem is that your brain can’t tell the difference between bad and good habits, and so if you have a bad one, it’s always lurking there, waiting for the right cues and rewards.

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