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I believe that most people would like to cooperate in reducing waste, but to encourage them, the national policy should be clear, well advertised, and consistent. Even within Greater London, there is a huge discrepancy between council policies. I believe a national waste management initiative should be designed and implemented by government.
You've got to move us to these technologies that allow us to get to the clean-energy source. If we can't work to reduce the cost, you're not going to see them implemented unless there is a path of unlimited subsidies, and that's not doable, either. We can kick-start the research process, but we have to do that from a position of economic strength.