Quotes of All Topics . Occasions . Authors
No matter how bad your day is, when you start talking about cookies or cakes or pies, or you bring someone cookies, there's just not bad news. The worst news is, 'Hey, there's sugar in that.'
If I was making a tea advert, I would want to communicate about tea is that it can console you, it can start your day, there is the warmth and the ritual, and you can share it; you make someone a cup of tea and you offer it to them.
My first app was released in July or August of 2008. It was a 'fingermill' - a treadmill for your fingers. My level of programming was quite basic to begin with, so it was more gimmicky to start with. Day one it was up there, I had 79 pounds worth of revenue.
In my first start-up, I had an initial advertising budget of $5 per day total. That would buy us 100 clicks per day. At $5 per day, marketing people scoffed and said that is too small to matter. But if you think about it, to an engineer, 100 real humans everyday giving your product a try means you can really start improving.