I'm raising kids, and so much of American culture sustains me and gives me things to think about and work on.

I was in a rap group when I was younger and quickly realized that wasn't going to work out for me, but my passion for hip hop and the culture never left; it only grew.

That the potential to become Level 5 exists in you and me and the people we work with and that it is then a process or a journey to nurture that seed... in a culture by and large that doesn't reinforce it.

In Korean, my lyrics are witty and have twists. But translated into English, it doesn't come over. I've tried writing in English, just for me, but it doesn't work. I've got to know everything about a culture, and I don't.

I live in Australia, and I am Australian, and because I grew up in an era where we didn't have a film industry, and now we do, it's just really exciting for me to be able to say that I work in my own culture in a medium that I find fascinating.

'Look at Me' started with Rockford, Illinois and New York and the question of how much image culture was changing our inner lives. That's an abstract idea; you don't think that's going to be a rocking work of fiction, but it seemed to fuse in a way that was interesting.

I suppose for me as an artist it wasn't always just about expressing my work; I really wanted, more than anything else, to contribute in some way to the culture that I was living in. It just seemed like a challenge to move it a little bit towards the way I thought it might be interesting to go.

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