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Football is a personal interest which has been turned into a philanthropic initiative directed at encouraging social cohesion during the difficult process of African modernisation.
I make a personal commitment to the direction and success of all the programs in which I invest. I make all major philanthropic decisions myself after taking account of a range of expert opinion.
I have strong interests in supporting sport, primarily football, and also in developing cultural relationships within national communities and their diasporas, with special reference to Ethiopia.
There is a natural link between the effective running of my businesses and the effective direction of philanthropic funds. I apply business principles to my philanthropic work so that maximum value is given to the causes I support.