“ To endow animals with human emotions has long been a scientific taboo. But if we do not, we risk missing something fundamental, about both animals and us. Frans De Waal Primatologist
“ Without knowing it, we utilize hundreds of products each day that owe their origin to wild animals and plants. Indeed our welfare is intimately tied up with the welfare of wildlife. Well may conservationists proclaim that by saving the lives of wild species, we may be saving our own. Norman Myers Environmentalist
“ Stay positive, joyful, and optimistic in your activism, even in the face of adversity. Understand that most people continue to consume animal products because they are unaware of the hidden cost - animal cruelty - not because they are bad or apathetic. Offer information, support, and resources in a friendly and supportive manner, as few people have begun their journey toward a compassionate lifestyle by being shamed or ridiculed. Turn anger and frustration into motivation to be as effective as possible. Nathan Runkle
“ It's so simple to create a delicious holiday meal without animal cruelty. I promise no one will miss the turkey! Alicia Silverstone Actress