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Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart and soul of the people who run all levels of the business to show.

It's easy to run to others. It's so hard to stand on one's own record. You can fake virtue for an audience. You can't fake it in your own eyes. Your ego is your strictest judge. They run from it. They spend their lives running. It's easier to donate a few thousand to charity and think oneself noble than to base self-respect on personal standards of personal achievement. It's simple to seek substitutes for competence--such easy substitutes: love, charm, kindness, charity. But there is no substitute for competence.
I have never been much of a patriot. My father would not have allowed such a thing while he lived, and his death insured that his wish was carried out. Piter commanded far more affection and loyalty from me than the nation as a whole. But that night, running across the unplowed fields of winter wheat, with the Fascist invaders behind us and the dark Russian woods before us, I felt a surge of pure love for my country. We ran for the forest, crashing through the stalks of wheat, beneath the rising moon and the stars spinning farther and farther away, alone beneath the godless sky.

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