Quotes of All Topics . Occasions . Authors
What you say in advertising is more important than how you say it.
Advertising generally works to reinforce consumer trends rather than to initiate them.
We cannot go after thousands of men until we learn how to win one.
Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'
I can't say the advertising model is obsolete yet but it doesn't make a lot of sense in the long range.
I warn you against believing that advertising is a science.
My first job in advertising was actually in the mailroom of Grey Advertising in Sydney.
People don't generally like advertising that takes a stand.
Creativity is an advertising agency's most valuable asset, because it is the rarest.
Never stop testing, and your advertising will never stop improving.
Most criticism of advertising is written in ignorance of what actually happens inside these agencies.
Impressive claims are made far more impressive by making them exact
I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.
If your advertising goes unnoticed, everything else is academic!
One day, when I have advertising out of my system, I want to be Prime Minister of Australia.
Advertising should always be in good taste without a question.
Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'
The more informative your advertising, the more persuasive it will be.
American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.
The time has come when advertising has in some hands reached the status of a science.
Good advertising does not just circulate information. It penetrates the public mind with desires and belief.
If your advertising goes unnoticed, everything else is academic.
I was the first advertising person who people could identify with.
In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.
Nobody has ever built a brand by imitating somebody else's advertising.
It is very likely that many firms spend more on advertising than, for their own best interests, they should.
The time has come when advertising in some hands has reached the status of a science.
Advertising doesn't create a product advantage. It can only convey it.
If people ever talked the way advertising sounded, they would be put away.
Advertising reflects the mores of society, but it does not influence them.
Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public.
The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
With all my outside activities, I have to remind people I am really in advertising.
You aren’t advertising to a standing army; you are advertising to a moving parade.
I honestly believe that advertising is the most fun you can have with your clothes on.
If you can’t advertise yourself, what hope do you have of advertising anything else?
Most of the people in advertising now - mention Bill Bernbach to them, they don't know.
I do not regard advertising as entertainment or an art form, but as a medium of information.
Advertising is what I do. It's got me everything I have, and I'm not going to leave it.
Why should a manufacturer bet his money, perhaps the future of his company, on your instinct?
Whether you're a mafia guy or in advertising, you always end up going back to your family.
The psychiatrists say that everybody should have a hobby. The hobby I recommend is advertising
The object of advertising is to get people to feel better about the product you're selling.
Consumers don't think how they feel. They don't say what they think and they don't do what they say.
Probably the best advertising jobs of all are done by governments to convince people to go to war.
What really decides consumers to buy or not to buy is the content of your advertising, not its form.
That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in.
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.