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I love social media. I think people in NASCAR don't use it enough and there's so much you can do with it.
Here's what I love about social media: You get to peer into people's lives that you normally wouldn't be able to.
I'm not such a fan of the concept of social media, though I don't have anything against it. I still love to call the people I want to be friends with.
With social media, I think it becomes a little more intrusive. People have more access to you. It's obviously very flattering, all the love and affection that you get, and then there's also the downside of it: sometimes things don't go your way.
I do love the social-media aspect of working records nowadays. You can do a video and put it up on social media, and people check you out who would never check you out before. I think it's much cooler that you can just get the product right to the fans.