Quotes of All Topics . Occasions . Authors
When writing for a mass audience, put a fact in every sentence.
To reach a mass audience, you have to offer more than just hostility.
I can reach the mass audience if I come from different perspectives on every song.
If you game Facebook and Google in the right way, then you can achieve a mass audience.
The problem with individual opinion is that it doesn't necessary correlate with what the mass audience is thinking.
On a practical level I'm a TV producer and storyteller who's gone about as long as you can go without achieving a mass audience.
Drama or comedy programming is still the surest way for advertisers to reach a mass audience. Once that changes, all bets are off.
Trying to guess what the (mass) audience wants and then trying to satisfy that is usually a bad recipe for getting something good.
We have this incredible ability to communicate with each other. I want to play around with it, see what this mass audience is really capable of.
I always wanted to participate in something where I can show my talent, my capabilities, and also reach a mass audience. Everybody watches 'Bigg Boss.'
The focus is on melody: If you get it right, and it connects to the mass audience, it doesn't matter if it's a studio album or played on the dance floor.
For the BBC and others, a free website is an obvious and relatively cheap addendum to their main purpose of streaming news and entertainment on screen to a mass audience.
None of the films I've done was designed for a mass audience, except for 'Indiana Jones.' Nobody in their right mind thought 'American Graffiti' or 'Star Wars' would work.
You will see nowadays TV's Top 20 and Radio's Top 20 tend to be the same. And then there are films that never reach to mass audience, and because of that, their soundtrack also dies a silent death.
There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.
Some people act as though art that is for a mass audience is not good art, and I think this has been a very negative thing. I know that I have wanted very much to write books that are accessible to the widest audience possible.
The movies I make - the goal isn't a mass audience. They're not expensive films. So the attempt is to reach a much more limited audience - one would say an audience that enjoys films that challenge them emotionally and intellectually.
Steven Spielberg is unique. I feel that the kinds of movies he loves are the same kinds of movies that the big mass audience loves. He's very fortunate because he can do the things he naturally likes the best, and he's been very successful.
A lot of people think technology is a solution, but it's really just a canvas for your work. It can make good things amazing and bad things terrible. Facebook allows you to have access to mass audience really quickly if you do creative really well.
People don't listen to one radio station. On iTunes you can mix different worlds and bring country and pop and folk and live music together with a mass audience. I could have sung 'Easy' in a country way but I just sang it how I sing. I think it's a really nice blend.
In today's time, writing stuff that actually happened is touch-and-go, because you don't want to be too personal. If you are, then it probably won't relate to a mass audience. A lot of times you have to make it sound like it's about everybody else, but you really went through it.
The mass audience doesn't want to see you if you aren't perfect. If you don't look a certain way, if you don't have big pecs and great skin and the perfect eyes. And it's unfortunate, because kids are growing up with body image dysmorphia because not everyone is represented on the screen.
I've been encouraging documentary filmmakers to use more and more humor, and they're loath to do that because they think if it's a documentary it has to be deadly serious - it has to be like medicine that you're supposed to take. And I think it's what keeps the mass audience from going to documentaries.
When politicians began to see that every last thing that they did in public could be broadcast to a mass audience, the fact that the stakes were so much higher now that every moment became fraught caused them to become more cautious, and the consultants very gradually but inevitably became literal reactionaries.
AdNectar was born out of a class project at the Stanford Graduate School of Business in January of 2008. The founders are all avid social network users and we wanted to see if we could discover the optimal way for advertisers to reach consumers in a way that felt authentic and organic, and yet was scalable to a mass audience.
I think the joy of any soap opera is it is always there. You are allowed into this world for a little while and it's safe in that you are watching other people go through some troubles rather than yourself. It's there every night, and there is something special about that sort of terrestrial television experience for a mass audience.
In the case of the Web, each of us has slightly more access to a mass audience - a few more people slide through the door - but Facebook is finally a crude, personal multimedia conglomerate machine, personal nation-state machine, reality-show machine. New gadgets alter social patterns, new media eclipse old ones, but the pyramid never goes away.